Ray Tibor: From "Creation" To "Operation"

"Zero distance" to embrace the strong action of the Chinese market is Ray Tibor's positive performance in "deep ploughing and meticulous work" in China's core Asian market.

Through "danger"

It is "machine" that we see. Only by seizing the opportunity can enterprises turn the corner.

At present, when most Chinese clothing enterprises are still thinking about how to pform from "made in China" to "made in China", Ray Tibor group proposes to realize the international leap from "China creation" to "China operation".

Different from the operation mode of overseas Chinese brands bought by ordinary Chinese groups, the unique feature of the "China operation" of the group is that it is more like the behind the wheel helper of its three brands. Through the acquisition and acting of Italy brand, the Italy design team is hired to open stores in more than 30 countries and cities.

In short, the Chinese group relies on global agents to bring Italy design to all parts of the world.

"China operation" on the international stage

As early as 2006, the company carried its core brand Raidy Boer (Ray Tibor) with the reputation of the world's first men's Wear Exhibition "PITTI IMMAGINE UOMO" (Italy Florence International Men's Wear Exhibition), and has continued to participate in the exhibition so far. Every year, its competitive strength with the international brands such as Armani, Hugo Boss, Ermenegildo Zegna, Salvatore, and IMMAGINE, and so on, has made it occupy a place in the international high-end fashion men's wear field.

"International quality and navigating fashion" is precisely such a clear vision of development. The company has successively operated the flagship brand Raidy Boer (Ray Tibor) of international cooperation, the wholly owned Italy brand GHILARO (ancient Lao), and the Italy brand Ferrante (Ferrante) of the agent, thus forming the "three feet stand" core international brand matrix.

Along with the development and growth of enterprises, the frontier has established two major R & D centers in Italy and China, and is actively preparing to build a R & D base in Japan. The terminal sales network covers more than 30 countries and regions in China, Italy, the United States and France, and more than 600 shopping malls and stores in mainland China.

All kinds of soft and hard strength show that when internationalization is still in the stage of "a future development" issue for most enterprises or brands, redo Bohr enterprises have confidently built up the strong image of "multi brand operators with international operation and global market". When the core development direction of Chinese industry has focused on Upgrading from "made in China" to "created in China", the company has successfully realized the new concept of "flying from China" to "China operation".

Asian markets shine brilliantly

In 2005, the Raidy Boer (Ray Tibor) brand made its debut in the CHIC exhibition and participated in the exhibition for three consecutive years. From 2009 to 2010, GHILARO (Ku Lao) and Ferrante (

The brand also appeared in the Italy Pavilion of CHIC international brand area.

The current CHIC2012, Ray Tibor's "double 10" lottery, let the three brands attack across the board and march into the Chinese market with the "three feet stand" trend. Behind it is a deliberate and long-term strategy.

At the end of the national two sessions, Premier Wen made a report on the work of the government to the general assembly.

He stressed that 2011 is the opening year of the 12th Five-Year plan, and the main task of 2012 is to smoothly link up with the "12th Five-Year" planning objectives. The main task in the future is to promote economic steady and rapid development 1, 2, accelerate the pformation of the economic development situation, and 3, strive to improve the quality and level of opening up to the outside world.

In response to the national "12th Five-Year plan", as a "international operation" Chinese enterprise, last year the development strategy of "going out and coming in" was put forward.

"Go out" and successfully open up the European market centered on Italy, Germany, France and Switzerland, and strive to learn from western advanced management experience and brand building ideas. "Please come in", under the premise of successfully upgrading the "hardware strength" of enterprises, we should increase the "brand building" and continuously enhance the "soft power" of enterprises, and apply the increasingly mature management experience and innovative development mode to enterprise management.

Ray Tibor's participation in the exhibition has profoundly reflected the development plan of both internal and external considerations.

The three brands of Raidy Boer (Ray Tibor), GHILARO (Gu Lao) and Ferrante (Ferrante) focus on CHIC2012 with a vivid International Men's wear image. It is a strong action of "zero distance" to embrace the Chinese market under the strategic guidance of "going out and coming in", and is the positive expression of "deep ploughing and meticulous work" in the Asian market with China as the core.

As an industry carrier to carry forward the national industry, CHIC undoubtedly brings together the most powerful industry resources and frontiers, which can be regarded as the voice of Asia and even the world.

Ray Tibor enterprises "go all the way up" and choose the "great momentum" to land on the carrier of CHIC. With the help of their own strong advantages in the international market resources, they are good at stereoscopic integration.

It is learnt that in the future, Ray Tibor will balance the development of the blank market in the north and the south in the Chinese region. It is necessary to consolidate the southwest, Southern China and East China. It will also be ready to go northward and rapidly open up the vast prospect of the northern region. In the Asian region, with the east wind of the Chinese market, it will expand its potential positions in Southeast Asia, Japan and South Korea and Russia.

Ray Tibor chairman Liu Changming said 2012 is

The key year to enhance "soft power".

Standing in the international environment, China's garment industry is still facing the double fierce competition between developed countries in the high-end industrial chain and developing countries at the low end of the industrial chain; the developed countries rely on the advantages of technology, brand and supply chain integration, occupying the active position of the market; returning to China, we are faced with a severe crisis of economic pformation.

Ray Tibor's "foresight" has made it a model of "light assets" in Chinese enterprises. The successful mode of "China operation" is following the law of the development of things. Its advanced product R & D design, multi brand global market operation and the three-dimensional integration of international high-quality supply chain resources have all adapted to the national "12th Five-Year plan" policy and policy.

Not long ago, Ray Tibor group held a strategic Conference on "pformation, innovation and win-win" in Chengdu City. The so-called metamorphosis means that the Ray Tibor group has completed the share reform including the property right structure.

The stock reform is aimed at conducting a large-scale consultation on the enterprises, changing from traditional clothing enterprises to modern enterprises after consultation, from the past to the future standardization, modernization and internationalization.

We should increase innovation, promote industry reform, take the road of brand management, and implement a mutually beneficial and open strategy to make Ray Tibor enterprises go farther and farther in the field of world clothing.