Lining Increased The Construction Of Factory Stores And Discount Stores To Solve Order Problems.

The average retail price and order quantity of clothing products decreased by a small percentage.

On the whole, the volume of futures orders in the first half of 2012 was about a low percentage increase.

For the outcome of the order, Li Ning Co management said that the Group actively took measures to manage the dealer's expectations at the order meeting, and guided them to adjust the results of the order structure.

Li Ning Co said: "during the past two or three years, clothing products have been growing faster in the structure of Lining products, but we think there is a need to change this situation.

Because footwear products have stronger athletic properties, they also play a greater role in stabilizing business growth.

We have accelerated the business of shoe products through innovative product design, good technology platform application and product family concept promotion. We have been relieved at the recent two order meeting that footwear products have resumed growth and prices and quantities have tended to be reasonable.

In the future, we will continue to strengthen the sales of shoes.

Regarding the prediction of whether the London Olympic Games will give new opportunities for the development of China's sporting goods industry next year, a company spokesman said: "next year, the competition environment and the goal of stock storage in sports industry are still grim. We remain cautious.

From the perspective of overall industry demand, we believe that it will continue to grow, and the Olympic Games will still have some positive effects.

From the perspective of supply, excessive supply and inventory pressure in the industry lead to an increase in discounts.

Company spokesman also said: "next year, the entire sports industry will face a fierce competition environment.

In this environment, timely adjustment, quicker cleaning of inventory and adjustment of store structure are extremely important.

And that's what Li Ning Co is doing.

Due to the aggravation of retail discounts and the rise in retail costs, the retail profits of the whole industry have been squeezed.

Lining group has taken a number of measures to help solve the problem, including: adjusting the wholesale discount rate, recycling old stocks, increasing the construction of factory stores and discount stores, etc.