Outdoor Products Become A New Hot Spot In Sports Industry

Nowadays, the fast pace of life has been overwhelming. Outdoor sports have become the most popular activities nowadays, which can be close to nature and exercise outdoor sports. Nowadays, more and more urban youth love it.

Accompanied by it is the outdoor sports in China.

The rapid development of industry.

In April 30th, the reporter came to Colombo outdoor products Co., Ltd., a shop in Fa Hai Road, Fuzhou.

Assault clothing, snow boots, mountaineering staff, climbing rope...

Just like entering a field sports equipment base camp, all kinds of outdoor supplies are available.

Chen Yan, a regional manager in Fujian, told reporters that people's pursuit of personality, proximity to nature and the courage to explore spirit are becoming increasingly prominent. In recent two years, domestic outdoor sporting goods sales are booming.

Founded in 2003, the brand of "Columbia step outdoor" has opened more than 300 sales terminals nationwide and ranks among the first line brands of domestic outdoor products.

With the increasing demand for sports and leisure in China, sports industry has been developing vigorously.

Many well-known outdoor sports enterprises such as "Northface" and "wolf claw" have intensified the development of the Chinese market.

On the other hand, domestic sporting goods enterprises, which have made great progress in recent years, have also focused their attention on this emerging market field and bred famous brands such as "Pathfinder" and "Colombo".

Fujian Jinjiang Mingwei shoes and Garments Co., Ltd. was originally a foreign trade foundry enterprise, specializing in the production of sports shoes for foreign brands.

Since 2008, enterprises have suffered a great impact in the financial crisis.

In order to change the passive situation of over reliance on foreign trade orders, Mingwei registered the youth outdoor sports brand in 2009, specializing in the production of outdoor sports equipment, and began to expand from foreign trade to domestic sales.

According to Hong Qinming, the responsible person of Mingwei company, after more than two years of market development, Mingwei has become a small celebrity in the outdoor sports equipment for young people in China. There are more than 500 stores in the country, and it is expected to grow to six or seven hundred this year.

Coincidentally, Thailand footwear Limited by Share Ltd, the largest shoe manufacturer in Fujian, is also keen to grasp the new business opportunities in the outdoor products market.

Last December, Tai Ya invested 30 million yuan to set up Xiamen Rui hang Agel Ecommerce Ltd, through the network sales company's own "RAX" brand clothing, shoes and hats, backpacks and other outdoor equipment.

Affected by the intensified competition in the domestic market, sporting goods enterprises are increasingly developing towards differentiation and functionalization.

"Outdoor products are such a market potential."

He Wei, editor in chief of a magazine in Fujian.

Related industry analysis, from a macro perspective, outdoor equipment is a sub category of sports goods, its market size is about 1/4 of the entire sporting goods industry.

According to the statistics of the outdoor products branch of China Textile Business Association, the export volume and retail sales of outdoor products industry in China in 2011 were 5 billion 430 million yuan and 10 billion 760 million yuan respectively, up 69.16% and 50.91% respectively.

"Consumers do not necessarily engage in outdoor sports such as mountaineering, rock climbing and so on.

It often represents the pursuit of individuality and the yearning for independence and freedom of life in modern urban communities.

He Wei said.

He Wei believes that at present, China's sports shoes and apparel industry has gradually been in line with internationally renowned brands in the fields of raw materials research and development, product manufacturing and design.

"But the value of outdoor products is mainly reflected in the brand and cultural connotation.

In the future, outdoor equipment enterprises in China need to make further efforts in brand development, value-added enhancement and product differentiation.