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Avvn-2012 China International Fashion Week Highlights

2012/4/7 16:16:00 27

China International Fashion Week Avvn GMXY (Ancient Wooden Evening Sheep)

"A vine path green, ten thousand points snow peak clear".

In March 30th, GMXY was the female fashion brand avvn of Zhejiang Hai Ming Industrial Co. Ltd., using a fine and beautiful "silver Finland" autumn and winter fashion show to lead the spectators away from the bustle of the city and into the embrace of nature, breathing freely in the fresh air of Finland after the "forest country".

This is the first time that the brand has appeared in the Beijing fashion week, attracting the attention of many multimedia representatives.

According to the introduction, avvn is the abbreviation of Latin "AVES VINUM NOVUM", which means "flying bird and new wine".

The brand advocates a comfortable and relaxed life style. It is hoped that all the wearers can find the happiness that is gradually lost in the busy city. It takes the "holiday fashion" and "natural slow life" as the keynote, taking the natural wind as the main thread, and tries to create a holiday atmosphere through the pformation of fashion design to meet consumers' aspirations and longings in the subconscious, so that they can feel real physical relaxation and spiritual relief.

It is precisely based on this brand idea that this conference has the originality of arranging the entire T platform into a huge forest area. The sturdy trunk is interlaced. The beautiful reindeer wandering in the forest. Avvn's new and unique LOGO hangs over the trunk.

With silvery white main colors, it will make people feel the same experience when they are exposed to the winter snow after powder painting.

This is exactly the true portrayal of the brand spirit of "countless roads and unique journeys" which avvn has always advocated.

The opening of the conference, with the opening of the video playing, the special lighting effect created by the lights is just like a warm sunshine, illuminating the forest in the winter morning, and projecting a long shadow on the white snow through the gaps in the trunk.

With the gradual emergence of avvn's LOGO and the opening of wooden doors on the trunk, the models, like the elves of nature, emerged from the "forest hut" and began a unique vacation trip to avvn.

Avvn this conference is inspired by the snowy winter days in Finland, a forest country, where the urban buildings seem to be the aesthetical nature that is embellished by forests and lakes.

Avvn brand leader introduces that a Finland like this can be restored to the stage, and it can create a natural quiet realm, so as to better explain the core concept of avvn's "vacation freedom relax risk" brand.

He hoped that the creation of such an artistic conception would enable the viewer to relax in vision and feel calm in the mind.

This avvn has released two series of autumn and winter new products: "far" and "near". Through the use of some representative patterns and elements in Finland, with the special printing and embroidery weaving process, the comfortable and relaxed products can be matched with relaxed materials, soft colors and concise tailoring.

The "far" series is designed for a long journey of more than a week. The use of outdoor elements perfectly reflects the sense of sports and leisure. The "near" series aims at a short trip similar to the weekend outing, and creates a relaxed and comfortable sense of comfort through the use of nude color natural fabrics.