There Is A Secret To "Win Orders" In The Exhibition&Nbsp; Quickly Make You The Biggest Winner Of The Exhibition

Strategize before exhibition

Type 1: Spy the military situation, fully understand the participants who want to participate in the exhibition Exhibition information Including the quotation of the exhibition, the overall situation analysis report of the last exhibition, the media plan, the audience, and the product positioning of the exhibition. Among them, the product positioning of the exhibition will provide an important reference for exhibitors to choose which products to participate in the exhibition.

Type 2: Pre emptive. If the enterprise decides to participate in the exhibition, it should participate in it as early as possible, especially in some large exhibitions, where there are many exhibitors, the time for participation and registration will be cut off as early as possible, because the sponsor needs enough time to make preparations such as exhibition arrangement. Therefore, enterprises should register as early as possible and do not miss the opportunity.

Type 3: After registering for the exhibition, the ambush enterprises should invite potential customers who meet the product positioning to the greatest extent according to their own product routes to lay the groundwork for full orders.

Strong charge in the exhibition

Type 4: When experts and pioneers participate in the exhibition, enterprises should select the booth staff most suitable for the exhibition. These people will not only be involved in the effect of participating in the exhibition, but also in the success rate of visa when they participate in the exhibition abroad. Experience shows that some selected personnel may be familiar with the business, but lack English and reception. This will not only cause difficulties in visa interviews, but also affect communication with overseas buyers. Therefore, the enterprise must select the staff with the strongest comprehensive quality and high English level in the whole business team.

Style 5: When participating in the exhibition, enterprises should choose the most advantageous products suitable for buyers according to the characteristics of the exhibition they are participating in, which is especially important for exhibitors who go to the exhibition for the first time. For example, a shoe company may produce women's shoes, men's shoes, children's shoes, etc., but its women's shoes are the best, so when participating in the exhibition, the products on display should be women's shoes rather than existing ones Women's Shoes There are also a lot of men's shoes and children's shoes, which will leave the impression of "unprofessional" to buyers.

Style 6: Win the reputation During the exhibition, you should seize the opportunity of publicity at the exhibition site and make billboards, promotional materials and small gifts to impress buyers.

Type 7: Logistics follow-up enterprises should make logistics arrangements for the exhibition period, including solving the living problems of staff, such as food and accommodation, so that they can devote themselves wholeheartedly, including the second and third rounds of negotiations with buyers. During the exhibition, logistics arrangements are often businessman participating in an exhibition Neglect, in fact, exhibition is only the first step of business startup, and later communication is the key to success of business. Moreover, good logistics support and supply can always maintain the strong combat effectiveness of the work team.

　 Fully closed after the exhibition

Form 8: Taking advantage of the success to participate in the exhibition is only the first step to establish a relationship with customers, so after the exhibition, the salesperson should strike while the iron is hot, do a good job in business follow-up, and capture orders as much as possible.

Form 9: After counting the battlefield exhibition, the relevant personnel should do the following work: analysis of exhibition effect, statistics of exhibition costs, statistical analysis of audience groups, analysis of the sponsor's audience questionnaire, summary of the work skills of the booth staff, analysis of competitors, media response to exhibition behavior, etc.

Type 10: It is a firm decision to do a good job in product quotation, production arrangement and other work for interested customers and signed orders, so that every business is safe.