Stewardess Entrepreneurship -- Turn To Milk Tea Shop

Whether it is pearl milk tea or foam green tea, whether it is Taiwan wiping flavor or Hongkong black tea taste, it is no longer a fresh concept in Guangzhou. It is difficult to introduce new products in a small shop selling such products. However, the entrepreneurial "new Ding" Wu Xiao Qing has chosen a new path in site selection and publicity. She has two layers in the Tianhe Guangzhou shopping mall. Milk tea shop It has lasted for three months and has gained a solid foothold, with a monthly income of five thousand yuan.

Xiao Qing was originally a beautiful southern airline. Airline stewardess It has been flying in the sky for more than 4 years. However, as the age gets older, Xiao Qing plans to earn its own living and relies on small ben to become rich as a successful woman. Xiao Qing knows his strength is sensitive to taste buds. He decided to open a milk tea shop. After 3 months' price comparison, he finally chose to cooperate with a milk tea supplier from Taiwan, where he bought raw materials and made a bubble green tea with authentic Tainan flavor.

Location: close to the shopping mall, the large flow of people's rent is more cost-effective, investment into the site selection, everyone knows, catering shops must be opened in a large flow of people; however, Beijing Road, up and down nine of these places are very expensive monthly rent, while other community business street, has already opened a milk tea shop, Xiaoqing re stationed has slowed down a beat.

A friend who was very successful in investing in industry told her: "to do business, we must be good at playing the edge ball. Is there a specific area where the flow of people is not small and the rents are cheap?

Along with this train of thought, Xiao Qing went to the streets again and found that the traffic volume at the supermarket mall was very large, which was better than that in most residential districts, and the rent was generally between 3000~10000 yuan. After a visit, Xiao Qing rented a small shop on the two floor of Tianhe District, which had a monthly rent of more than 4000 yuan.

　 Publicity: the upper gate flyers are not as good as visiting business cards.

Who are the target customers in large shopping malls? Most investors take it for granted that they are people who are shopping. But in fact, customers who are in a hurry will have limited access to tea shops. Xiao Qing carefully observed that the surrounding merchants were the real potential customers.

The two layers of Tianhe Guang Bai are connected with two underground shopping malls, all over the small shops. Drinks There is a great demand. So Xiao Qing carefully printed the publicity materials and sent them to the surrounding businesses. However, the effect of sending orders is not good. Xiao Qing ponder over and over again that it is necessary to change the way of publicity. She decided to give her cards by hand.

Facts have proved that years of service experience of stewardess has benefited little from Xiao Qing, and she easily made friends with merchants in the process of sending her name cards. "I am your new neighbor, the little girl selling froth green tea downstairs", which immediately drew the distance between her and her customers. In this way, the number of takeaway phones was increasing, and Xiao Qing soon got a firm foothold.