Clothing Brand Agents Have Three Choices.

There are many general feelings that business is hard to do.

But "clothing" is the most important part of the "clothing, food, shelter and pportation". At the same time, as people pay more and more attention to the quality of life, the pursuit of beauty and fashion is becoming increasingly urgent. The development prospect of the clothing brand agency industry attracts many individuals or enterprises with certain capital.

There are many ways to get involved in the field of clothing brand agency, and there are many ways to deal with it in the same link, but the key premise is "the right choice".

Recently, I interviewed an industry insider with many years of experience in clothing and clothing brand, and gained her recognition on the above views.

It is her important experience that "the choice of clothing brand agents needs three choices".

The first choice for brand choice is brand selection.

Although there is a general rule of choosing brands, it is to choose large and fast investment brands, but in practice, there are specific circumstances.

The first is to choose brands according to their own strength. Different brands have different agency conditions. For example, some are buyout operations, some are selling on behalf of different brands. Of course, different brands have different brand values, consider what brands can be represented by their own strength, or consider what brands can match the company's strength in image positioning. This is the first choice standard.

Some agents choose brands according to their hobbies, which are usually personal agents.

A common feature of their agents is personalization, which may be a niche preference, but because agents have enthusiasm for their favorite brands, though they do not amount to much in terms of quantity, but their operation will be relatively good.

Another way is to choose brand according to market demand.

Such agents are generally conservative and tend to be public consumption, and the attributes of prospective consumption and leading consumption are not strong.

The choice of goods, that is, the order, is often a puzzle for agents.

Now, some experienced agents know that the key to ordering is to reduce the possibility of inventory, while paying attention to the ratio between brand image and actual sales.

In order to avoid inventory, many agents reduce the order quantity. In fact, the sales volume decreases and profits decrease.

However, to do a good job in agents, there is a basic skill which is often neglected. That is the "unique vision" cultivated by long-term and meticulous market analysis.

In the selection of goods, "insight ten courage" is a magic weapon to win, but these two qualities must come from the professionalism of clothing brand agents.

The choice of mentality to engage in clothing brand agency itself is an investment choice. Since it is investment, there will be risks. Therefore, it is very important to choose the brand mentality with what kind of mentality to choose.

A good mentality is the first thing to take seriously.

For example, in the first place of the agent brand, we should clarify the whole agent's operation mentality and even form a text plan; in the specific operation, we should keep the habit of doing business reports regularly, so as to make sure that sales and sales prospects are available at any time.

This is the operation method of many professional agencies. Other agents can learn from this relatively mature management and sales system.