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2012 Xinshen Linen Is Committed To Building A New Benchmark For Textile Industry.

2012/2/27 8:49:00 15

Xinshen Linen Xinshen Textile And Textile

Recently, the vice president of the China flax Association visited.

Shin Shen group

In recent years, pformation and upgrading and creating a new bright spot of flax industry have been investigated, and the "three grasping" strategy opportunities of Xinshen group have been highly appraised. It fully affirmed that Xinshen group took the lead in putting forward pformation and upgrading in the domestic flax enterprises and put it into practice.

Old saying goes: changing rules and communicating rules are long.

The new Shen group enterprise representative, speaking with the vice chairman of the flax Association, said that this year will further intensify the innovation and upgrading of enterprises, and strive to create a new benchmark for the textile industry.

In recent years, Xinshen group has developed rapidly.

In 2011, the new Shen's fruits were bright and bright: "Mayi Fang" brand came to the top of the top ten brands, and the linen fabric products were awarded the title of "2012/13 autumn and winter China fashion fabric entry enterprise". The group was awarded the title of "100 strong enterprises in Wujiang" and "big taxpayer in Wujiang" in 2011.

However, the decision-makers of Xinshen group are sensitive to the fact that under the background of China's overall economic pformation, the basic conditions for promoting the rapid development of enterprises have changed.

In the course of spring and autumn, we need to encourage and encourage horses.

To this end, the group is driven by pformation and innovation, strengthening enterprise management and promoting the upgrading and development of enterprises.

- implementing strategic pformation and changing the way of development.

Before,

New Shen

The group is an export oriented enterprise.

However, due to the increasing difficulty of export in recent years, in order to adapt to the changing situation, the Group actively adjusts the product mix and gradually increases the proportion of domestic sales in line with the idea of consolidating exports and expanding domestic demand.

At present, the proportion of new Shen export market has dropped to 70%.

In the future development, the group will further adjust its structure, and strive to reduce the proportion of foreign sales to 60% and increase the proportion of domestic sales to 40%.

Second, strengthen the strength of resource integration.

Integrating funds, talents and technology resources to promote the "magnificent turn" of the group, forming a pattern of flax weaving and weaving, flax and garment as the main body, real estate, financial investment diversified and professional development, and creating a strong core competitiveness of the new Shen group's new round of development.

- enhance brand product strength and promote connotative growth.

Xinshen group has been actively carrying out technological innovation, pforming flax extensibility and wrinkle resistance, making linen products more refined, and has crease resistance and toughness. The products have won the title of "China famous brand products" and "Suzhou export famous brand products", and have entered China's popular fabrics year after year.

Relying on advanced technology, reducing production costs and making full efforts to build brand, the brand new linen clothing brand named Ma Yi Fang has been welcomed by consumers.

Technology and brand innovation can effectively enhance the product strength of the group, make products better meet the needs of consumers, and promote the connotative development of enterprises.

- strengthening enterprise management and improving operation level.

This year, Xinshen group further strengthens enterprise management, builds enterprise culture and improves operation level.

First, we should strengthen the building of enterprise culture, and guide employees to set up the heart of entrepreneurship, the heart of development, dedication and responsibility, and realize the pformation from value driven to corporate culture, and spark the initiative and creativity of employees, and enhance the soft power of enterprises.

Two is to strengthen enterprise management.

The company implements "wolf sex" management, establishes a reasonable elimination and promotion mechanism internally, adopts the rule of survival of the fittest, realizes the pformation of modern management concepts, and establishes a management system with goal orientation, system guarantee and culture as the soul, so as to provide guarantee for the new development of the group.

The three is to strengthen the way of employing people.

We should deepen the basic concept of putting people first, strengthen the standard of employing people first, introduce talents reasonably, enhance the talent echelon of Xinshen, improve the quality of material and cultural life of employees, combine the pursuit of employee value with the vision of enterprises, pay attention to the cultivation of employees' mentality, and create positive, optimistic, firm self-confidence, conscientious and responsible, never complacent, contentment and gratitude for team spirit.

Through the strategy of "strengthening talents by talents", we should improve the quality of all staff, stimulate the creativity of employees, and ensure the sustained and rapid development of the group.

To sail the waves and sail, how to do this?

At present, the new Shen group is moving forward with a new attitude and solidarity towards the new development goal.

The pformation and innovation development of Xinshen group has been highly praised and affirmed by the leaders of the linen textile association.

Linen textile industry

The pformation of development strategy is a model.