Clothing Stores Must Win By Quality.
With the development of Shishi's garment enterprises, many enterprises pay special attention to increasing the number of Direct stores, but neglect the operation capacity of single stores.
The author thinks that enterprises should speed up the terminal, open more shops, and pay attention to the construction and creation of single store operation capability.
Because competition in the future is terminal competition, and terminal competition lies in information management level, personnel quality training, reaction speed to customer demand, and so on. These directions are very important in the future.
In other words, how to shift from quantity growth to quality growth is the trend of terminal competition.
As we all know, the terminal channel
reform
Not only do we need to change shop decoration, but also we need soft investment in management and layout of sales shops.
It is understood that the layout of some enterprises' franchised stores and sales outlets in the market is to sow seeds wherever they like, and where to go for farming.
Because each region has different characteristics, it is necessary to consider the layout appropriately.
At the same time, the advantage of terminal sales lies in the store, including strategic layout, good location, area size, profitability, the number of profitable shops.
Customer
How many stores can you see at the terminal?
This shows that enterprises have to spend a lot of energy in management, brand culture, terminal culture communication and image store. This is a long-term and huge investment.
The author believes that the terminal channel of enterprises, as an important part of the value chain, can not only sell products to them, but also disseminated the culture of the enterprises to consumers.
In addition, nowadays, enterprises face various kinds of competition, such as competition in product sales, competition in product speed, speed of information pmission, and pressure on enterprise inventory.
compete
。
Not only should all distributors and channels be included in the company's value chain strategically, but also the logistics, information, consumer information feedback, distribution, display, service and terminal support will be placed on a platform as the key point of the whole circulation process. Through the pformation of "quality", we can achieve a win-win situation and maximize the interests of the brand.
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