New Era Of Promoting China Shoe Enterprises To Market In The Age Of Aging

At present, our country is in a serious aging society stage.

According to relevant

Therefore, this is enough to arouse wide public concern and take measures to put into action.

In the national "12th Five-Year plan", it is clear that "giving priority to the development of social services for the elderly, and fostering the growth of services and industries for the elderly".

Obviously, the state has attached great importance to the issue of aging, raising the development of social endowment services to a new level, and this will also promote the aging services industry to enter a new channel for rapid development.

Admittedly, the development of the aging industry has broad prospects.

However, solving the problem of aging and promoting the development of aging industry is indeed a huge project and faces many problems.

Needless to say, enterprises' involvement in the aging industry plays an irreplaceable role in the realization of market-oriented operation.

On the contrary, enterprises may also earn money.

As far as shoe industry is concerned, some shoe companies are still in the important stage of industrial pformation and upgrading. Expanding the scope of shoe business to the elderly market is an effective decision to shorten the time of exploration and consolidate the status of shoe enterprises.

Moreover, it is conducive to breaking the stalemate of product homogenization and fierce market competition.

At the same time, in the society appeals to enterprises to enhance their sense of social responsibility, shoe enterprises undoubtedly set an example for other enterprises, and also improved their image, popularity and reputation.

Throughout the domestic footwear market, shoes, shelves, children, young people, middle-aged people's sports shoes, casual shoes, leather shoes and other commodities are dazzling, but few special shoes for the elderly.

This has much to do with the low profit of producing and selling special shoes for the elderly.

However, under the premise of great potential for the development of the aging industry, the shoe enterprises understand the core needs of the elderly and a series of preliminary work through rigorous market research, and on this basis produce the marketable old shoes for the elderly, so that the maximization of profits can become possible.

Based on the analysis of the consumption of shoes by the elderly, the shoe manufacturers can produce shoes that meet the basic needs of the elderly. They can be favored only by warmth, comfort, lightness, safety and health care functions.

As we all know, older people are more pursues and are more frugal than other age groups. Therefore, the price is too high.

Of course, there are also some special groups for the elderly, which combine high technology with high price.

For example, the United States will soon be on the market for the shoes of the built-in global positioning system for patients with dementia.

Market demand determines the direction of shoe enterprises' development. Only by grasping this key factor can shoe enterprises succeed.

Obviously, the aging industry also needs to build a strong brand of related industries.

So shoe enterprises should be able to work hard on the shoes of senior citizens, create a strong brand of shoes for the elderly, and strive to become the leading brand in the footwear industry, so as to better serve the aging society.