Canton Fair: The "Tumbler" In The Oscillation Of Luggage Enterprises

The rise of raw materials, labor costs and exchange rate instability lead to weak external demand luggage and bags Export enterprises are facing difficulties and trying to find a way out. The reporter interviewed some of the luggage export enterprises at the current Canton Fair. It is gratifying to note that in the oscillating international market Economics In the environment, the luggage enterprises hold an indomitable and optimistic attitude, actively seek long-term development and win many business opportunities.

Brand strategy -- design is eternal

Walking into the luggage exhibition hall, the booth style of Guangzhou gusanqi Leather Co., Ltd Exhibits It's particularly eye-catching. Foreign Trade Manager Ye Hong told reporters that they have their own brand, positioning in the design and development of high-end products. The company has a studio in Italy, specializing in the development and design of women's bags, to ensure that the brand and international trend synchronization. Although the general environment is sluggish, their company's business has not been greatly affected.

Talking about the current trend of fashion, Ye Hong said that this year's color matching is fashionable, simple and generous, the accessories are relatively simple, and the important thing is to highlight the design style. At the same time, in order to meet the market changes and attract more customers, they also made corresponding adjustments in price. In order to maintain the brand image, they still use medium and high-end raw materials, and choose fabrics with selling points, hoping to attract new buyers from Italy, South Africa, Arabia and other regions in this Guangzhou Fair.

Overseas Exhibition -- developing new market

Jiangsu Huihong International Group Zhongjin Holding Co., Ltd. specializes in Trolley Case trade. In order to cope with the sluggish international economic environment, as early as in the last Canton Fair, they added hard trolley cases made of PC materials with relatively high prices on the basis of soft trolley business, so as to find more overseas buyers in the fair. In addition, they also participate in foreign exhibitions to find new customers and new markets.

　 Multiple routes -- all round operation

Xinxiu group, from Pinghu, Zhejiang Province, is an enterprise based on multi brand global operation. According to the different categories of business travel, sports leisure, hard case, leather women's bag, the company divides the products into five series, and all of them have their own brands.

Chen Xuebing, Secretary of the board of directors of the company, said that under the severe international situation, the company maintained rapid development in the first half of the year, and the order volume increased significantly compared with the same period last year.

In terms of market development, Xinxiu Group strives to achieve the two-way development of domestic and export sales by developing new brands and new products, expanding new consumer groups. In terms of brand building, Xinxiu group establishes cooperative partnership with distributors abroad, seizes the market through new design and better cost performance; at home, it develops market by opening flagship stores and brand stores.