Wenzhou Garment Industry Two In-Depth Integration Seminar Held In Wenzhou
Network media
Increasingly, the marketing of shoes, clothing and other industries in Wenzhou is also aimed at the network platform.
In recent years, the theme of "Internet win the world" was the first global Internet Marketing Summit of Wenzhou enterprises in 2011 and the two depth fusion of Wenzhou garment industry seminar held in Wenzhou. Sina, Qi Yi Wang, Fenghuang and Onlylady (women's annals) and many other mainstream domestic Internet media have in-depth exchanges and cooperation with our city's bird lovers, Jordan, France and AOKANG.
The summit aims to integrate the global Internet platform resources and provide the most advantageous Internet marketing policy for Wenzhou clothing and footwear enterprises, and how to effectively develop brand marketing strategies and deal with brand communication.
Fragmentation
And so on, to solve the industry marketing puzzle for enterprises, so that enterprises can get the maximum investment return with the least funds according to their own development ideas, so as to create a network brand and expand the electronic business.
Business channel
。
The brand promotion and product marketing derived from the Internet application have shown a blowout trend and become an important part of enterprises to enhance their cultural competitiveness, brand influence and market share.
Many new brands are rapidly developing into the world's leading brands through the Internet.
Chen Qixiang, Executive Deputy Secretary General of Wenzhou Garment Association, believes that Wenzhou enterprises should be aware of the Internet.
Marketing
Importance.
After the exchange, many enterprises show willingness to purchase resources on the network platform.
According to preliminary statistics, the contracted turnover is 18 million yuan.
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