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Fashion As Food: Emerging Trends In Window Design

2011/10/12 16:33:00 24

Emerging Trend Of Fashion Display Windows

take

fashion

Products are displayed like food, which is a new product that sweeps the garment market.

trend

Retailers want to tell consumers that fashion is a must for life.

Almost every day consumers come into contact with the standard food marketing links and are familiar with their skills.

Retailers will do this.

Marketing style

Fashion retailers are introduced to tell consumers that fashion styles are just like food.


The trend is to use traditional food display techniques to imply that fashion products can also feast their minds.

Put the accessories in the container for food and put the shoes on.

Shallow pan

Inside, or the bag is displayed in the glass cover.

Cake rack

Up.

This method also brings a different sense of interest.


The clothing brand JohnnyCupcakes is a pioneer in this kind of window design skills. They decorate all the shops as bakeries.

At the door of the cannbi Street store, a small blackboard with "freshly baked" words greeted guests. The whole wall of the shop was decorated with retro food labels, including "fresh eggs" and canned frosting marks.

The clothing is displayed on the cooked food counter, and the eggs are packed with cartons and takeaway boxes to add interest.


In March, this trend also shrank the Arche store in Las Vegas, where they displayed their shoes on an automatic display rack on the oven.

The rotatable display rack can place more shoes, and the display skills of food display can create more highlights and interesting feelings.


In August, we visited the theFashionDeli fashion store in Cape Town, which takes food as its theme.

They display their costumes in Pepsi refrigerator, cooked food fridge and ice cream freezer, while shoes and accessories are placed in shopping baskets, wooden crates, vegetable shelves or glass jars.

On the blackboard, half jokingly, the words "freshly picked cotton t-shirts" and "fried fry hat scarves" add to the general feeling of supermarkets.

In the window, tables and chairs were even set up to create passions for passers-by.


This trend of window design is beginning to integrate into other product areas, such as beauty and electronic products.

Stockholm's Lush bathes products into colorful multicolor or triangular cheese shape.

At the same time, the Lomography camera store in London created the image of a fish market, decorated with a striped canopy, and publicize its &ldquo "delicious" new camera.


 

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