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Pinghu Clothing Takes The Road Of Brand Creation

2011/10/12 14:14:00 41

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The Way To Create Clothing In Pinghu

Unique fashion store, exclusive store.

Children's wear

The Yi Jia Lin store and the newly launched Li Ma store.

In recent days, Pinghu has opened up a clothing store specializing in local brands.

As a big clothing market, Pinghu has had such an embarrassment: full streets.

clothing

Shop but can not find the brand clothing of Pinghu.

Today, these "Pinghu brand" stores are competing in downtown areas to witness the pformation of Pinghu's garment industry.

Jiaxing Meng Shi Clothing Co., Ltd. is a typical representative.

As early as in 2006, the company of Monte West and French Nair lea (International) Co., Ltd. established a domestic sales oriented Zhejiang n'lai Lai dress Co., Ltd., hired professional designers to brand new products, and established brand style and market positioning.

With the success of the brand, the company has opened 15 stores in the Yangtze River Delta region, operating two brands of "Ou Na" and "Ni Lai Ya". The sales revenue is expected to be 10 million yuan this year, double that of last year.

Following closely with the Mongolian company, many garments in Pinghu

enterprise

Take the road to create brand.

Take Jiaxing Rome Zhong Wang Garments Co., Ltd. as an example, the company tested water e-commerce in the second half of 2009, and founded the online trading platform for "well received good products". The amount of online pactions in the first 8 months of this year has reached nearly 8 million yuan.

With the expansion of the domestic market, Rome Zhong Wang has developed nearly 20 OEM enterprises in its surrounding areas. The online turnover is expected to reach 20 million yuan this year.

"At present, we are building the" base quality product Pinghu manufacturing "online market.

Zhu Weiguo, deputy director of the Pinghu industry and Commerce Bureau, said that four major industries such as Pinghu clothing and children's cars will be concentrated on the trading platform in the future. This requires enterprises to have brands to enter the online market, forcing the clothing enterprises to take the road of brand.

"Pinghu has a strong garment processing capacity, 150 thousand high.

quality

Industrial workers have mature apparel industry chains. These are the advantages that can not be duplicated.

The head of Pinghu Garment Industry Association said that more and more Pinghu clothing enterprises are climbing up both sides of the smile curve, and China's export garment manufacturing city is pforming into a famous Chinese garment city.