Roy Wei Loewe: A History Spanning Three Centuries

Nineteenth Century: brand creation

Enrique Rogwe Rosberg, founder of LOEWE, was born in Germany in 1844. (EnriqueLoeweRoessberg)

In 1872, he came to the Spanish capital of Madrid, and he joined the leather workshop made by a group of Spanish leather technicians. He mainly made leather leather boxes, photo frames, leather bags, leather bags, tobacco boxes, and other delicate leather products. Because at that time, the Madrid people were fascinated by the design of all luxury goods, and leather products were flourished. So this workshop has grown up in the Spanish aristocracy, and has had numerous domestic and foreign distinguished guests, and even attracted.

Under the joint efforts of Enrique Roy Wei and other craftsmen, they opened a larger leather workshop and gradually gained the favor of the Madrid aristocracy.

In 1892, LOEWE opened a large boutique and leather workshop in Madrid's most fashionable Pr ncipe street at the end of nineteenth Century, and named it "E.LOEWE".

In line with the principle of "the production of leather handicrafts", LOEWE has designed and produced all kinds of leather handicrafts, and has also begun to design women's leather bags.

Soon, he was known by everyone, and his brand name gradually became the pronoun of high quality, noble and refined.

In addition, LOEWE was the first used brand of Hubei skin and snake skin. These new materials quickly became popular choices.

Twentieth Century:

1905 is the historic year of Luo Yiwei. He wrote a brilliant page for Luo Yiwei and established his detached position.

In connection with the royal family, it is to benefit from LOEWE's old customer, the Duchess of Kang Keith, who introduced the brand to the Spanish royal family.

This made LOEWE a symbol of luxury in Spain.

King Alfonso VIII of Spain awarded the honorary title of Enrique Rogwe Sidon's "Royal Charter supplier" to the second generation of the LOEWE family.

Since then, King Alfonso and Vitoria empress Gina have become regular customers of LOEWE stores on Pr ncipe street.

Until a century later, this close relationship with the royal family remained.

According to documents provided by the royal family, King Alfonso VIII custom-made products include: red leather boxes with Sterling Silver and ivory, leather paper plates, waste cartons, watch boxes, jewellery boxes made of Morocco leather, leather folder, handbags, and desk supplies made of various precious leather.

At that time, the royal family and the upper class opened the car, so the king ordered a leather seat made of leather made by Luo Wei Wei. Because of the royalty's attention to the growing number of customers, many royal members made a series of leather articles to Luo Yiwei.

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Since 1910, LOEWE has begun to seek development in Spain and has opened two branches in Barcelona.

By the middle of twentieth Century, the brand had been established in some major cities in Spain.

In order to adapt to the growing market demand, LOEWE also set up a leather handicraft factory in 1949. At the same time, a special school specializing in leather technology was set up to make the technology spread.