Introduction To The Course Of Fries -- Fashion Marketing

According to the unique foresight to the development of fashion industry, Donghua Raffles creatively opened the fashion marketing specialty, fostered the students from the perspective of the commercial market development, grasps the real prosperity of the international fashion industry, and eventually became the leader of the fashion industry.

In terms of concept, fashion marketing is an applied science based on economic science, behavioral science, management science and modern science and technology.

The research object is the process and law of enterprise marketing activities centered on meeting the needs of consumers. Its research contents are comprehensive, practical and applied.

Our course will teach you how to "fashion" fashion brands successfully.

The leading edge of the world will be brought to the fashion exhibition hall, retail and wholesale stores from the studio of fashion designers from all over the world.

You can learn how to develop, analyze and use brand strategy, learn purchasing and selling skills, develop and implement effective advertising promotion strategies and other professional content.

Under the guidance of rich courses, you will also get broad perspectives such as brand fashion, perspective retail sales strategy and international marketing rules, so as to enhance international thinking ability, professional creativity and outstanding business intelligence.

In this industry, you will find that you are inheriting a brand with hundreds of years of history and respect. Therefore, rich international knowledge background and solid industry knowledge are the key to learning fashion marketing.

Graduates majoring in fashion marketing can mainly engage in professional work such as public relations and marketing consultant in fashion industry.

In addition, the professional skills are widely applied, adaptable, and can also go to many other fields, such as marketing management, sales promotion, publishing planning, advertising marketing, fashion show production, and marketing and promotion of luxury goods and mainstream consumer products.