China's Home Textile Brand Channel Construction Summit Will Be Held

Supported by the China Textile Association and the China Business Federation, the China Textile newspaper co sponsored by the Shanghai people's Marketing Consultancy Co., Ltd., the 2010~2011 China's home textile brand influence Media Awards Presentation Ceremony and the forum of China's home textile brand channel construction will be held in Shanghai in August 28th. Many brand leaders, marketing experts and media will attend the awards ceremony and forum activities.

From September 2010 ~2011 August, China Textile newspaper joined dozens of media to Chinese textile. Home textile brand A comprehensive survey was conducted, and 20 representative brands were initially selected based on 10 indicators. The final 10 winners will be issued at the forum. The ten indicators are: brand market share growth momentum; brand strategic foresight; brand recognition by current and potential consumers; brand's shaping power to the industry structure; brand's guidance to consumer culture; brand's control over product industry chain and value chain; brand's control over competition and monopoly; brand in brand. Administration The innovation power in the field of development and marketing; the social influence of the brand; and the audience's follower force of the brand.

2011 is the year when the "12th Five-Year" plan begins. A number of home textile brands need to be successfully transformed through brand building and scale expansion. Under this theme, the elites from government departments, industry associations, shopping malls and enterprises will gather together to discuss future trends and share them. Empirical results We should discuss development plans.