Wuhan Department Store Off-Season "Tune Brand" Coincide With "Shopping Mall"

Brand adjustment of Wuhan International Plaza

Central department store "closed door training"

Yesterday afternoon, on the Jianghan Road, reporters saw the sale of billboards in front of the central department store, and many brands piled up floats for sale.

The reporter contacted the relevant person in charge of the shopping mall, but the other side did not want to disclose details.

It is understood that the central department store plans to suspend business for three months, upgrade and adjust, to introduce a number of fashion trends, from the general merchandise department to the trend department store gorgeous turn.

Wuhan's International Plaza, the most prominent one in the whole cabinet, has been closed and rebuilt in less than seven months. The reason is to provide a better environment for top international brands.

Recently, Wuhan International Plaza plans to temporarily move the first floor Y3, PAUL&SHARK and other brands to the two floor. The mall explains that it is to welcome more international names.

It is reported that Wu Shang Mo City will open in September 29th this year, and now there are big brands in advance decoration.

24 hour shopping mall in Wuchang

Jiangbei business circle sharpening the sword, the Jiangnan business circle is also unwilling to show weakness.

Wuchang shopping mall, the 100 year old shopping mall in Si gate, Wuchang, was recently taken over by the ATM international shopping mall.

ATM trend department store merchants told reporters that this store is ATM's third store in Wuhan, belonging to the flagship store in Wuhan.

It is reported that the department store has 30 thousand parties, the first floor to the eighth floor of the ground, locating young department stores that are suitable for young people.

The person said that the store has been upgraded, and the first 24 hour shopping mall is planned to attract young men and women.

Asian Trade Plaza official said that this year the store will also be upgraded to introduce the mainstream brand of the high-end market.

Frequent full counters to attract consumers

In the past, the whole counter was concentrated in July and August, but now the adjustment time is ahead of schedule, and the frequency is significantly quickened.

Yintai department stores said that businesses used to be in the July and August major, but now there are shopping malls adjusted according to the seasons. For example, after the Spring Festival, the whole off-season shop has a spring tune and summer tune, and there are three or four major shopping malls in a year.

Insiders say frankly, the acceleration of the whole counter frequency is mainly due to the increasing demand for the quality of business, the more precise control of consumer demand, the worst performing brand, the fastest three months to be removed.

In the adjustment, the word "upgrading" has been used especially in many stores.

Insiders believe that in recent years, the rapid growth of GDP in Wuhan, the level of public consumption continues to improve, shopping malls VIP consumption of hundreds of thousands of everywhere, providing a huge space for the development of high-end shopping malls in Wuhan.

But some experts also said that department stores should identify the target consumer groups in the business circle. Dislocation operation and blind high-end competition will only lead to homogenization competition. Finally, the price war will be beaten.