Capital Favors Clothing E-Commerce Enterprises
Conventional
clothing
Industry has always received little attention from capital, but in recent years
capital
Strength is frequently hand in hand with garment enterprises.
Insiders said that capital strength is gradually involved in the traditional clothing industry.
With the power of capital, garment enterprises can create new advantages and stand on a higher platform.
It is also an effective way for Chinese garment enterprises and brands to develop to a certain stage with the help of capital strength.
In recent years, clothing has grown rapidly.
Electronic Commerce
Enterprises are especially favored by capital.
By the end of 2010, Shanghai green box Network Technology Co., Ltd. announced that the company gained DCM venture capital of around 100 million yuan.
The company was founded in March 2006 and is currently the first brand of children's clothing sold on Taobao.
President Wu Fangfang said that with sufficient capital, the company will march towards branding, and in the near future, "green box" will become a valuable brand for Chinese consumers.
In fact, behind all fans, Mcglaughlin, Martha Marceau and so on, there is a figure of capital strength.
Investment circles point out that capital also needs to find new breakthroughs. They focus not only on high technology but also on fashion industry, especially on the clothing industry.
A survey shows that, because many traditional industries do not cause enough capital attention, the cost of intervention is very low and the risk is relatively low. Once the capital is involved, the investment will be much higher than that of the high-tech industry.
A large number of major businesses and large companies in the field of non clothing industry have been actively expanding into the garment industry through the form of chain corporation and branch offices, extending their tentacles to the field of clothing.
According to industry experts, the clothing industry is the core element of retail and mass culture, and can be associated with many industries and create satisfactory returns. This is another reason why big companies and big conglomerates will reach out to the clothing industry.
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