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Shishi Shoe And Garment Enterprises Enter The EU Market Vigorously

2011/6/8 11:01:00 38

On June 8th, in the past few days, a shoemaking workshop in snowshoe city showed a scene of bustling production. More than 700 employees and 12 generating units were all in full capacity.

Order

。

Mr. Lu, manager of the production department of the company, said that these products were the most upscale in their company's history, and every raw material used was carefully selected.

"Though

European Union

16.5% anti-dumping duties on Chinese leather shoes have been formally abolished, but new regulatory measures are being introduced later.

Lu said, after a few years, when we enter the market again, we must start with every raw material of the product and never let the EU catch "braids" again.

Lu's remarks were in fact puns and Shishi.

footwear industry

The association is responsible for the recognition.

"Over the past 5 years, the EU market has taken anti-dumping measures against Chinese leather shoes, aiming at genuine leather shoes and artificial materials shoes without anti-dumping duties."

The association official told reporters that a pair of low-grade leather shoes, the profit margin of 10%, its export price of $10, a profit of 1 dollars per pair, excluding all kinds of expenses, low-end shoes basically guaranteed; and a pair of high-end leather shoes factory price at least 15 dollars, and now many manufacturers of leather shoes factory prices have reached 50 U.S. dollars, the same profit margin, the profits of each pair of shoes nearly 5 U.S. dollars.

In the EU market, high and medium value-added products with high added value are the main directions of many Shishi shoes and clothing enterprises.

The head of Shishi Office of Fujian entry exit inspection and Quarantine Bureau believes that the cancellation of EU anti-dumping duties is conducive to encouraging China's high-end products to enter the EU, thereby improving the industrial structure of the footwear industry and promoting industrial upgrading.

"In addition to processing high-end brands in Europe, enterprises have also implemented their own brand export plans in recent years".

While announcing the abolition of anti-dumping duties, the European Commission has also begun to seek new regulatory measures, and five measures aimed at Chinese shoe products have been issued.

These measures include: weekly monitoring to ensure that there is no unfair behavior, the use of mandatory labels to import shoes products to identify the origin of the logo, to strictly monitor whether our footwear companies have infringed intellectual property rights, ask the Chinese government to open up high-end shoe retail market, and pay attention to the situation that our shoe enterprises enjoy all kinds of government subsidies.

In the face of all kinds of technical barriers still existing, how to improve the quality of shoe products is a pressing matter for the majority of Shishi shoes and clothing enterprises.

In this regard, Fujian entry-exit inspection and Quarantine Bureau Shishi Office official said, first of all, enterprises should comply with the international standard requirements to produce products, ensure quality management.

Because of the high shoemaking level in the EU, they have detailed standards for the chemical content of raw materials and excipients of shoes, and have strict restrictions on toxic and harmful substances.

These restrictions relate to the environment, human health, animal welfare and sustainable development. Such standards are not yet set or strictly enforced in China.

For example, the chemical content standards of tanning and electroplating.

Now the EU's technical standards are getting higher and higher. There will be some problems in the export inspection of products, so it is necessary to speed up the reparation.

At the same time, Zhu Daming, deputy general manager of fortune bird group, said that conditional enterprises must boldly "go out", establish research and development centers, purchase international brands abroad, and strengthen cooperation and exchanges with international shoe enterprises, so as to win the market and consumers with high quality and high level barriers.