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Industry Comment: The Advantages And Disadvantages Of Fashion Tianhe Management Mode

2011/6/7 9:47:00 188

Guangzhou

Fashion Tianhe Commercial Plaza

It is understood that the fashion Tianhe is a commercial plaza starting from the perspective of entrepreneurs.

Administration

Ways to help small businesses train the market and help them provide design, decoration and so on, mainly for those who are about 30 years old.

Entrepreneurship

White collar workers.

So, what advantages and disadvantages do you think of such a management mode? Do you identify and encourage entrepreneurs to join them and become a member?

Industry perspectives

Li Gang: general manager of Fuxiang shopping malls management Co., Ltd.

Li steel (general manager of Fuxiang shopping malls management Co., Ltd.): this kind of management mode is considered more from the angle of social responsibility, but this idea needs great economic strength to support.

Because the threshold of these entrepreneurs is low and the economic strength is not strong, and the cost of the project itself is not low, and the competition is fierce.

From the perspective of venture capital and return, the investment return time of a project may be quite long. Only when the strength of the company is strong, and with the support of the government, can it be realized.

Its advantage is that it has greater social benefits, helps more entrepreneurs, and is also an innovative management mode.

The shortage is that the cycle of return is long and the risk is too great.

The lack of experience and stability of these entrepreneurs will have an impact on the formation and sustainability of business climate, and the cost of management will also increase.

Yang Mingxi: general manager, Chaoshan Fang, Mong Kok, Foshan

Yang Mingxi (general manager of Chaozhou Fang Fang, Mong Kok, Foshan): this commercial mode of fashion Tianhe is a new thing in Tianhe District.

Because the stylish Milky way is mainly based on small shops, it takes a young business trend, and Tianhe District takes a brand centered shopping center and a high-end route combining catering and entertainment.

In Guangzhou, the main place for young people to spend is in Yuexiu District. In terms of consumption, Tianhe District is higher than Yuexiu District, while consumers under 25 are less.

How to encourage these young people to go shopping in the fashion Tianhe is a question worth considering.

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The fashion Tianhe Commercial Plaza has a total investment of 2 billion yuan and a building area of about 200000 square meters.

The mall also focuses on creating a new model of landscape experience shopping.

There are different themes in the more than 30 blocks of the mall. It will introduce various kinds of ecological landscapes, such as trees, flowers, bridges and streams, to create a more comfortable and pleasant shopping environment, and even create a variety of fashionable and flavourful landscapes such as avenue of stars, vast starry sky and ocean.

The integration of sightseeing and shopping and leisure functions in the underground commercial space is the first in Guangzhou market.

Huang Wenjie: general manager of Chu Rui Commercial Co., Ltd.

Huang Wenjie (general manager of Chu Rui Commercial Co., Ltd.): I think if we want to support some entrepreneurial brands, are there any supporting measures? How to identify whether these brands have prospects is a very important issue.

No support and investment for the brand without prospects is meaningless.

Therefore, the key lies in the operational level. First, there must be supporting measures. Second, how to choose these entrepreneurial brands and distinguish their development potential.

Only if both are in place, will this model be meaningful and valuable.

Huang Huajun: first president of business network

Huang Huajun (president of first commercial network): I think this is a good starting point, but these entrepreneurs are short of funds and the maturity of their brands is not enough.

Small shops in Guangzhou are more concentrated in Yuexiu District, which is different from Tianhe.

And a large shopping mall can not be without a core store. If we rely solely on private shops, no matter who the operator is, what commodities we run, and the maturity is not enough, we will not have enough opportunities to flourish.