Shanxi Taiyuan Clothing City Takes The Brand Road To Increase The Retail Proportion

It is one of the major wholesale and retail distribution centers in North China. It has a large single store, which covers almost all the life brands in North China.

Since April of this year, hardware facilities have been pformed in shopping malls.

At the same time, the management mode of Taiyuan garment city is changing quietly.

according to

An Shizhong, director of Taiyuan clothing city east city is the first clothing city appeared on Chaoyang Street, built in 1991.

At first, the business of merchants was relatively low. Some clothing belonged to counterfeit brand clothes. Most of them took the form of "big department store", that is, a small apartment with a small balcony. But now merchants are taking another way: to operate in the "store in store" mode, that is, the rental brand monopoly, and take the brand development path.

"Before doing business, it pays attention to goods, good goods can be sold, and goods are not good enough to sell."

Huang Bangai, general manager of Shanxi marketing center, said.

According to him, he started doing home textile business in his old home in Wenzhou in 2002, at the beginning of which was mainly wholesale, "at that time, the main selling volume was sales.

I am also a number of positions, both a salesperson, a developer, a distributor, a customer representative, and marketing planning. "

Huang Bangai said.

After accumulating a certain amount of funds, in the future management, he considered more than the problem of goods, but a deeper level of content, that is, how to run a brand for a long time, which has become the direction of his efforts.

After some investigation, Huang Bang AI became the general agent of Shanghai's Shanxi home textile in 2005, and became the 1016th brand store in the national chain, and also in the North Twin Towers Road near Chaoyang Street.

With a brand image shop, he is also responsible for some of the business in Inner Mongolia.

After several years of hard work, he has developed 50 dealers in Shanxi.

"Get the regional agency of the product, the cost of my purchase will be further reduced, and the business will naturally do better."

Huang Bangai said.

It is understood that at present

Many businesses have become domestic.

Agents such as general agents, provincial or municipal agents in North China.

When asked why they choose to come to Taiyuan clothing city, they said: choosing and introducing a brand is easy, but keeping a brand is not easy.

Many brands are very strict in the qualification examination of agents. Apart from their financial strength, they also need to see some brands such as business environment, atmosphere, performance and so on. They also require agents to hold regular new product launches, and Taiyuan clothing city has fully possessed these conditions; of course, there is a more important factor, that is, Taiyuan clothing city has large traffic volume and good business.

An Shizhong said, at present, the daily traffic volume of Chaoyang Street is more than 20 million people, and the traffic volume of weekends and holidays exceeds 450 thousand passengers. The daily traffic volume of Chaoyang Street is more than 300 thousand passengers, and the daily consumption of Chaoyang Street is more than 300 thousand, covering more than 160 million people, and radiating the whole province and surrounding provinces and regions is a large modern business circle that can affect North China and even the whole country.

Such strong market attractiveness and driving force naturally let many smart merchants to this "geomancy treasure land".