"6+1" Consumption Of Family Clothing Detonated Springs

along with 61 The Spring Festival is approaching. Ji'nan Every corner seems to be filled with the fragrance of childhood happiness. This smell spreads silently to every citizen's heart, and is also reflected on the smiling faces of every businessman. Ginza Shopping Mall PAW INPAW counters service staff told reporters that today, the "6+1" family model has led to a new growth point of consumption, the elders are buying their children at the same time to add new lines to their own. Some children who are still childless and who want to find a happy and carefree time in the past are 70. So many businesses are looking at this business opportunity, taking the opportunity to launch a parent child suit or discount. Promotion 。

Reporters visited some stores in Quancheng, and found that although the 61 section of sales promotion has not started in a large scale, the number of consumers coming to buy is increasing. Not only is the children's clothing brand discount attractive, the "parent child" brand is even more prominent, even some adult clothing industry has joined this promotional event. With the emergence of the "61" atmosphere of another "older children" group, it has also stimulated the design styles and promotional strategies of businessmen returning to their childhood.

　 A big wave of paternity

Family suits are popular.

In recent years, parents' investment in children's dressing has escalated, and more and more attention has been paid to children's dressing taste. They not only require health and comfort on fabrics, but also pursue fashionable fashion in their style. Many businesses have launched children's wear and parentage. "I like wearing children's clothes with my daughter. Sometimes when I look at my daughter's clothes, I will look everywhere for adult clothes with similar styles. Some brands not only have adult clothing, but also children's clothing. Entering a store can buy a garment of three or even six families at the same time, saving time and effort. Ms. Liu, who is choosing clothes for her daughter at Wanda ZARA shop, told reporters that the children's clothing today also pays attention to "Chao flavor". According to the service staff of expensive and shopping center, nowadays, many big brands and tide brands are turning their attention to children's market. Parents and children's suits such as ZARA, PAW INPAW and Nike should be launched at that time. Even GUCCI has launched a parent-child dress, and I believe it will soon be sold in Ji'nan. Children's Day is not only for children's consumption, but also for parents, grandparents, grandparents to spend together. Thus, many adult costumes are also being offered for sale.

In addition, the reporter also learned that the current "tide card" children's clothing price is not lost to adult clothing. Sometimes it takes thousands of dollars for children to spend money from head to toe. Insiders remind consumers that because children grow faster, most of the clothes can not wear for a long time, try to choose cost-effective children's clothing, not necessarily to pursue too big.

　　 Children's dress

80% of the main consumers

When the post-80s people broke into the society, once the shorts and socks were replaced and wrapped by suits, everyone could not help asking: has our childishness vanished? Although kindergartens are no longer belong to this generation, the door of fashion wardrobe is open, allowing you to go in search of childhood dreams. More and more "big children" have joined the 61 quarter of the consumption force.

Reporters in the major clothing stores, many brands of clothing are full of children's fun. Such as agate cartoon jacket, ONLY cartoon rabbit T-shirt and so on. Most of the people who came to buy these clothes were born in the 1980s. V, who was born in 87 years, told reporters: "our past" future "and past" flowers "have already entered the adult world. The more people grow up, the more they miss the past. They want to be a carefree child. They can get together with the festival to make themselves return to children's interest and wear cartoon designs.