Zhang Zhaoyang: Regardless Of Micro-Blog Investment Continue To Catch Up

Yesterday (May 10th), Sohu Zhang Zhaoyang, chairman and CEO of the board, released a photo on his micro-blog, carrying a shoulder bag and a walking stick. He is taking some guests to climb Four Girls Mountain. The whole climbing process will be broadcast live by micro-blog.

　　 micro-blog It became Zhang Zhaoyang's most concerned business, within the Sohu. business It is placed in the most important position by Zhang Zhaoyang himself. Like all previous businesses, Sohu entered micro-blog field later than rival Sina. Zhang Zhaoyang did not shy away from starting late, but he was confident that he would catch up with his competitors.

Micro-blog Wars

Before climbing, Zhang Zhaoyang talked about the current development of micro-blog. Zhang Zhaoyang said that micro-blog is a form of the Web2.0 version, and domestic micro-blog is still in the era of homogenization competition. The content stays at the stage of discussing saliva, chasing stars and fans, and the final occupant of the market has not been identified yet.

"Although micro-blog is very important to many people's lives, it has not yet formed a full range of influence. In the future, the competition in the domestic micro-blog market must be on the marketing brand. We have achieved some success by holding micro-blog blind date activities and inviting stars to enter," the celebrity effect is not all, but one of marketing means.

Sohu micro-blog is catching up and taking micro-blog as a strategic product, regardless of its investment. In the future, micro-blog will be built mainly through brand marketing and creative planning.

"I just want to tell you that we need to fight and fight the battle of micro-blog." Zhang Zhaoyang, who had repeatedly said "back", announced a "high-profile Sohu" for two years last year. The reason is that he believes that China's Internet is entering the "Second World War". The first thing he starts with is to catch micro-blog. As with previous blogs, his rival is still Sina. "Marketing war against competitors will start immediately."

Zhang Zhaoyang, a high-profile announcing comeback, has entered a semi retired state in the past two years. In 2008, Sohu was granted the sponsor qualification of Beijing Olympic Games, and launched a large number of Sogou input methods.

For a time, a lot of "good things" have flocked to the "elder statesman" of the Chinese Internet community. The Sohu of "millennial second" seems to have seen the hope of sitting there.

"Fearless"?

This is not Zhang Zhaoyang's first mountaineering, but it is the first time to climb a mountain for Sohu. In fact, Zhang Zhaoyang not only climbers for micro-blog, but also "buy a car" for micro-blog. Just at the past Shanghai auto show, Zhang Zhaoyang stopped at the Ferrari booth. The whole process of car selection was sent to micro-blog in real time.

"China's Internet has entered the" Second World War ". All the participants in the war are giants with capital in the scale of four billion and five billion. We are indeed in a state of" failure to succeed ". If Sohu does not erupt again, it will be silent and will be swallowed up by other giants. Like a wild animal in the wilderness of Africa, if it is crippled, it can't get food or be eaten by other wild animals if it is injured or run slowly, which is the law of the jungle. " Zhang Zhaoyang said.

In fact, as far as competition pattern is concerned, it is clear that Sohu's emergency is not alarmist. Judging from the competition pattern of the Internet seven heroes, Sina plays a leading role in the media's influence and advertising revenue. NetEase has dominated the princes with mailboxes and World of Warcraft. Baidu, Tencent and Alibaba have formed an unshaken trend in search, instant messaging and e-commerce.

Who is able to laugh till the end of this "seven male" formed Warring States period? No one can see clearly now, but Zhang Zhaoyang is undoubtedly a very diligent one in many CEO.

"I am almost the first person to do Internet in China, and I do it with a great publicity campaign, like Yang Zhiyuan in the US, becoming a celebrity in China, becoming the pronoun of" pioneer "and" digital hero "in China's Internet digitalization. These things are projected into my brain and feel great. In this case, I believe my thoughts are always right. This is my ignorance. " Zhang Zhaoyang said in an article "once ignorant forced me to go mad again".

Aestheticism

Zhang Zhaoyang is still a diligent CEO nowadays. He will pay close attention to the new products and technologies of the company. In order to promote Sohu blog, he took the lead in opening blogs. He ranked the top ten in his personal blog ranking. He also put the company's new products on his blog page for free download by netizens.

After the comeback, Zhang Zhaoyang's schedule was so full that a trip to Shanghai required 6 visits. Whenever a customer was seen, Zhang Zhaoyang would "Hawk" a micro-blog in the conversation. He doesn't look like the founder and CEO of NASDAQ listed companies. He looks like a comeback veteran rock singer who is holding a new album release.

In a very short period of time, Zhang Zhaoyang split Sogou into the Alibaba and Ma Yun's personal investment Yunfeng fund 24 million dollars, while personal investment of $24 million.

Sohu's video business has seen signs of profit in 2009. Online games are Sohu's "pocketbook". At present, Sohu travel ranks fourth in the domestic market, and Zhang Zhaoyang's goal is to rank among the top three. The Web2.0 business represented by Sohu micro-blog is the top priority of the Zhang Zhaoyang plan. "I will personally catch micro-blog and catch up first."