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Bao Yuan Shoemaker Perfect Transformation &Nbsp; Create A New Line Of Chinese Shoe Enterprises.

2011/5/6 16:00:00 135

Footwear Market Brand

In May 6th, when the financial turmoil of 2008 broke out, it became a traditional industry system. footwear industry Deeply affected. However, under the policy guidance and support of the two level government of the town and town, the Bao Yuan shoe factory, located in the three townships, boldly integrates resources, continuously develops new products, and promotes the footwear industry channel that integrates the advantages of the group manufacturing industry. brand - FOOTZONE (Bao Yuan shoemaker). In the summer of 2010, the first model shop of Bao Yuan shoemaker was born in three villages and towns. With the three sales areas in Guangzhou, Shanghai and Beijing as the center, sales outlets continued to increase.


Under the new situation, new brands emerge.


   Bao Yuan shoe factory The parent company, Baocheng International Group, has the largest annual turnover of 246 million pairs of sports shoes and casual shoes, and is the largest group of sports shoes and casual shoes in the world. In 1992, Bao Yuan settled down in three townships. With the advent of the world financial crisis in 2008, with the transformation of China's economic structure and the rising cost of manpower, it has had a profound impact on the manufacturing industry. As a giant of manufacturing industry, Baocheng is also thinking about how to extend Baocheng manufacturing to Baocheng's creation on the premise of ensuring the superiority of manufacturing industry. Without affecting the interests of the cooperative brands at the end of manufacturing, Baocheng has launched a channel brand, Footzone (Baoyuan shoemaker), to create a brand new shoe marketing channel and shoe marketing mode. Through the strong manufacturing background and group advantage channel, we hope to connect the brand to the smiling curve of manufacturing, passageway and brand win win. This is also the original idea of Baocheng International's FOOTZONE (Baoyuan shoemaker) business mode.


  Rely on brand access to open domestic demand market


Baocheng group's industrial base is widely distributed in mainland China, Taiwan, Indonesia, Vietnam, the United States, Mexico and other countries and regions, and its global production share reaches 20%. That is to say, on average, five of the world's famous brand sneakers are from the hands of Baocheng, and are truly the giants of the global footwear industry.


In order to support the development of local brand, three township governments vigorously promote industrial transformation and upgrading, and escort their own brands. At the same time, through the efforts of the Baoji group FOOT-ZONE (Baoyuan shoemaker) team, we continuously promote the full range process of FOOTZONE (Bao Yuan shoemaker) brand business development and marketing, and strive to build a new shoe industry channel brand based on Zhongshan, focusing on China, and strive to deepen the domestic demand market in China.


  We plan to launch a store in the city.


Baocheng group has set up a group footwear manufacturing Museum, especially in the Baoyuan industrial zone of three townships in Zhongshan, to demonstrate the strength of the classic footwear and strong footwear industry's innovation and manufacturing strength over the past 40 years. Under the organization of the relevant departments, more competent institutions and enterprises and institutions are going to the museum to personally understand the relevant manufacturing background and process of FOOTZONE (Bao Yuan shoemaker), and establish confidence in the new brand.


In addition, FOOTZONE (Bao Yuan shoemaker), based on Zhongshan, deeply cultivated Guangdong's development plan, and gradually launched a town, one store plan in the city, and vigorously expanded the development of FOOTZONE (Bao Yuan shoemaker) shop, so as to build a local well-known shoe industry access platform.

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