Fashion Display Skills (1)

display

It is a silent salesman for goods, and it is the most intuitive physical advertisement displaying clothing.

Ingenious

To identify and enhance brand image and corporate image, and at the same time pass

Create a good sales environment.

First,

The principle.

1, eye-catching.

In order to attract consumers and facilitate consumers to visit and purchase, retail stores should be based on

Characteristics of flexible choice

The display area, display space, display position, and stacking method make the customers clear at a glance.

2, a sense of abundance.

It belongs to the purchase of goods, consumers hope to have more choice when buying, so as to compare their quality, style, color, price and so on.

In Chen Li's clothing is neat and orderly, the goods are complete and abundant, which makes the consumers feel great choice, and there is a sense of prosperity in the shop.

3, rationalization.

According to the psychological requirements and shopping habits of consumers, for the same species or the same series

It should be displayed in the same location.

The height should be suitable, which is easy for consumers to feel and improve the visibility and positive visual effect of clothing.

4, artistic beauty.

Under the premise of keeping the independent aesthetic feeling of garments, the clothing should be skillfully arranged and mutually reflected through artistic modeling, so as to achieve the artistic effect of the whole beauty.

The method of display should be novel and unique, with ingenious conception, which has an irresistible attraction for consumers.

Pay attention to certain aesthetic principles, beautiful, generous, symmetry, coordination, can also properly use some accessories, and make full use of artistic techniques to show the beauty of clothing.

5, illustrative.

All kinds of explanatory information, such as price, item number, fabric, brand, place of origin, etc., should be comprehensive and realistic, so that consumers can have a comprehensive understanding of commodities.

Two.

Form.

1, classified display is based on clothing varieties, colors, specifications, grades and so on separately.

As for men's clothing, there are four kinds of body classification codes in our specifications, which can be displayed separately according to A, B, C and Y. Each type of clothing can be arranged from small to large according to bust, waist circumference or height.

2. Theme background

。

Clothing is displayed on a certain theme to create a specific atmosphere or mood in the sales department.

For example, in conjunction with a particular festival or event.

Clothing that is marketable, or in a specific environment according to the purpose of the commodity.

。

For children's day on June 1,

Children's clothing; in late spring and early summer, the swimming costume items were displayed.

Stores can often change their exhibits to reflect seasonal or special events, and sometimes even change the store costumes to match different scenes, so that each special theme can attract consumers, thus making shopping more enjoyable.

3. Close-up

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That is to say, through various forms, contrast and other techniques should be adopted to highlight publicity and display.

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When clothing companies introduce new styles of clothing for the new season, they often use the form of close up display, such as using special light sources to irradiate or place in a prominent position to highlight key garments.

4.

。

At present, some clothing brands are keen on this display method, that is, they are not strictly displaying products in groups or classifications (such as T-shirts, jackets, shirts, Western-style clothes, etc.), but rather the overall effect of displaying clothing integrity.

Therefore, models may be fitted with suitable T-shirts, jackets or shirts and Western-style clothes, and can also be arranged through different booths.

Consumers like to imagine the overall dress effect, often forming joint sales.

Five

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All kinds of hangers are required. The main functional uses of hangers are to neatly hang or display clothing.

Different stores can choose the rack according to the situation, such as sliding, split, telescopic and so on.

Pay attention to the shape, performance and color of the hangers.

6.

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It is used to show certain endurance or some packaged goods, such as sweaters, shirts, etc.

7.

。

When dealing with broken codes or off-season clothing, a low cost display method will be used for stacking clothes on various "flower cars", and consumers can choose at will.

This is different from neat and elaborate display. It is a cheap and cheap atmosphere, mainly used for display when clothes are processed.

Three.

Selection of facilities.

The effect of clothing display is closely related to the selection of display facilities.

Only when the display facilities are of type, shape, size, etc.

The best display effect can be achieved when combined with each other.

In the selection of clothing display facilities, clothing merchandising and display techniques should be considered in the following aspects:

(1)

The shape, size and material of the facilities should be matched with the sales venues.

(2) basis

Degree of openness

Facilities, such as closed shelves, semi open shelves and open shelves.

(3) basis

Selection of placement form

Such as hanging shelves, stacked shelves, models, etc.

(4) basis

The selection of display facilities, such as heavier clothing, the thickness of the laminates, and the use of glass laminates in summer clothing should give consumers a cool feeling.

Four, the choice of hangers.

1, the material of the coat hanger is usually made of wood and plastic.

They are divided into separate pants hangers, separate dress hangers, separate coat hangers, and combined coat hangers.

Trouser hangers are usually hung. The clothes rack of the skirt is clamped. The coat hanger is made into a curved form of the shoulders. The coat hanger of the combination can be hung and downloaded at the same time.

2, the choice of wardrobe.

The wardrobe is a combination of wardrobe and hanger. It can hang suits, ties or socks.

3, wall type

。

Cabinet wall type

The cabinet is connected with the wall, and the material is decorated with wood. It can display men's shirts, ties, T-Shirts, etc.

4.

Taiwan.

The platform can be made according to the specific requirements of the sales stores. The materials are made of wood, glass, iron, etc. the shape can be square cylindrical, round, closed or open.

The display platform is designed to make the consumers more clear and easy to take. Goods are usually not packaged or packaged in pparent form.

5, the choice of mannequin and mannequin.

Mannequins and mannequins are often used to show the most popular ones.

Or emphasis

。

There are two kinds of human models, one is the same as the real person's image and the other is the skin's color and hair. One kind of skin is white or grey, and the hair sculpt is sculpture. It has a wide range of applications.

Different brands

It will choose human models that are consistent with brand positioning and brand personality.

Attention should be paid to the uniform selection of people's stage and models, and to set aside some blank space when placing them.

stay

No matter what facilities are used, consumers are easy to contact.

It is convenient to buy and enjoy the beauty.

It is not invariable, and constantly changing, giving consumers a constant new feeling, constantly attracting the attention of consumers and creating the best sales results.