Standing Behind The Brand

It's getting harder and harder to see Li Rucheng.

A general feeling of new friends in the past years has also contained a little emotion.

Li Rucheng should be very busy.

In the field of real estate, financial investment and foreign trade, the chief executive can imagine how much time he has.

When I saw him, he relaxed and said, "I am not as busy as I expected. We have a very good professional team. I am just used to standing behind the brand."

Let the brand speak, let the performance of the people, low key and restrained Li Rucheng, generous to conceal the strength of the heart.

It is indeed not easy for the chairman of a large enterprise group with a sales exceeding 30 billion and a profit of about 4000000000 and a 500 largest Chinese enterprise.

From "

The brand has been thrown into the sea of the market economy and has been flexing its fingers for 20 years. Like many domestic enterprises, YOUNGOR has gone through turmoil and confusion. The ups and downs of the diversified projects such as real estate and equity investment have led to the success or failure of many experts and the media. Li Rucheng has easily interpreted it as a "grass boat to borrow an arrow". He believes that without experiencing failure, there will be no maturity and growth of the enterprise.

With the advent of numerous market opportunities, Li Rucheng's "grass boats and arrows" eventually accelerated the capital accumulation of enterprises and made YOUNGOR a leap.

Sales of more than 10 billion industry "boss".

Success in every field is due to luck or the talent of his long sleeve dance. But one thing that can not be disguised is the complex of his clothing brand.

Looking forward to 12th Five-Year, he always regarded "creating an international brand and building a century base industry" as the highest pursuit. He liked to put the most into the market.

It's called brand management.

See tens of thousands of workers from

The production workshop was on the ground floor. I once said with emotion to Li Ru Cheng, "you have solved the employment problem of so many people".

He did not expect that he would take the conversation right away: "no, it is the hard work of the workers that has fed the big business".

A Confucian businessman who loves Chinese classical literature impressed me with admiration. I realized what Li Rucheng often said is that "enterprises are responsible for creating economic benefits while bearing their due social responsibilities".

Wenchuan, Yushu earthquake, every disaster coming, YOUNGOR will not hesitate to generously give generously.

In the 30 years of development, YOUNGOR solved the employment of more than 50 thousand people, nurtured thousands of millionaires, and did a lot of public welfare undertakings. However, Li Rucheng rarely appeared in the media and presented awards on the screen.

When the financial storm struck, many systems

Enterprises are facing shrinking and closing down. A pessimistic mood is again enveloped in the sighing of the "sunset industry". Li Cheng Cheng is still optimistic: we are not the traditional manufacturing industry, but the advanced manufacturing industry integrating high-tech, new materials and creative industries.

Because there is no sunset industry, only sunset products, precisely because of this belief, YOUNGOR is in the support of science and technology, realizing the upgrading from intermediate manufacturing to advanced manufacturing, reducing costs in the integration of raw materials, fabrics, production enterprises, sales and retail integration, and catching up with the "fast fashion" clothing market's unpredictable pace, strengthening and strengthening bones in overseas mergers and acquisitions, brand extension and organizational restructuring, and comprehensively enhancing the competitiveness of enterprises in domestic and foreign markets.

At the beginning of the year, YOUNGOR is struggling to catch up with the world's top fashion brands.

People can not know Li Rucheng, but more and more people know that China has one.

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