Online Selling "New Year" &Nbsp; Two Month Order 200 Thousand

Only heard of "new year", but have you heard of "selling year"? Just after the Spring Festival, a Tianjin Commercial University.

The order has exceeded 200 thousand yuan in two months.

During the Spring Festival, long Sen's company was so busy that many people contacted long sen in order to see the style of "year".

He tried to deliver the goods himself.

"There are only three people in our company. We should do everything in our power."

Long Sen graduated from Tianjin Commercial University in 2010.

Today, he has opened a shop on Taobao, specializing in the production of "new year" creative products.

"In fact, we are restoring the legendary" year of the beast "into a specific image.

Long Sen introduced this way.

Long Sen showed several bronze objects to reporters: after their restoration, "Nian" was a dragon with a pair of wings, and some "year" also had scales.

Long Sen told reporters that they have consulted the Internet and some historical records, combined with the design of experts, to restore the year to look like this.

Entering the online store of long Sen, the commodity District displays all kinds of "Nian" products: cute or dignified, or full of personality, or aura.

There are hairy dolls, metal, jade, resin and other different textures, as well as wood puzzle, paper-cut, window flowers and so on.

Each year has an auspicious name: the year of wealth, the year of prosperity, the year of red fire, the year of peace, and the year of struggle.

Long Sen introduced, in order to enrich the product connotation, he also like the Olympic Mascot Fuwa, for each "year" has designed its own character.

"Through the Internet and telephone marketing and publicity, now our products have been recognized by many people.

In two months, orders for about 200000 yuan have been received from all over the country. It is estimated that there will be a certain increase in the next few days. "

Scholars: digging up traditional culture requires more creativity.

Selling online is better than creativity.

But long Sen himself is very clear that only by restoring the image of mythology and legends can not fully demonstrate the connotation of traditional folk culture, and he is also thinking about how this road should be taken in the future.

Mr. Wang Laihua, director of the Institute of public opinion, Tianjin Academy of Social Sciences, said that "Nian" has an abstract image in Chinese traditional culture. "The new year is now relatively immobilized by creative people, and it can be catered for the huge spiritual and cultural needs."

But Mr. Wang also pointed out that in addition to the legend of Nian, "Nian" has a rich meaning: "Spring Festival is also called" Spring Festival ". It is the beginning of spring, warmth and family reunion. It also has the tradition of improving diet, rest and so on.

Our traditional culture is broad and profound, not only confined to a myth.

Young people are creative and have ideas, and they can continue to explore and further this road. "