The Multi Brand Operation Of LAN Zi Industry

Zhejiang long trend Industrial Co., Ltd.

It is a diversified private enterprise that integrates R & D, design and sales of personal necessities.

Water flower has already been well known. In 2011, we began to operate many brands.

Home furnishing clothing is a hot market in recent years.

Kang Ju brand is mainly made of household clothes, including household clothes,

A number of personal products such as single pants and so on.

Wu Yingtai, deputy general manager of Kang Ju brand marketing, said that "healthy home, quality life" is the brand appeal of Kang Ju, and advocate a "slow life" lifestyle with the concept of natural and environmental protection.

"Slow life" is the prevailing concept of life in urban white-collar workers. It pays attention to the quality of life, pays attention to elegance and comfort, and emphasizes that "slow" is the foundation of "fast". Only by slowing down can we really enjoy the beautiful things and understand the true meaning of life.

"Slow life" Karl Honor pointed out that "slow life" is not to support laziness, to slow down speed is not to delay time, but to let people find balance in life.

To avoid overloading and speeding, we should learn to "slow down" and balance ourselves physically and mentally.

Careful grasp of modern people's inner needs, and market segmentation, must occupy their own highland in the home furnishing market.

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In contrast, Kang Ju home clothes will increase the proportion of men's products and strive to improve the status of men's household clothes. Wu Yingtai said that Kang Ju will be a brand of home clothes that men and women both love very much.

At the same time, Kang Ju brand adhere to the self terminal mode, and gradually develop franchising, agency and other chain business models. By leading the industry brand operation mode, the professional brand operation team will eventually create a fashionable, environmentally friendly leading brand of home life clothing.