Yiwu: Operators Gather To Apply For Clothing Trademark To Enhance Competitiveness

"Come here to apply this year." scarf Trademarks and accessories. Operating households In particular, some owners can't wait to apply for the process, simply spend more money directly buying trademarks. In Yiwu, a number of trademark offices, these three types of industry operators to apply for trademark enthusiasm and rapid warming, so that they are a bit anxious.

"At present, the number of trademark applications has increased by about 30% compared to the previous year, and the trademark of scarves and garments has also increased by about 20%." Wang Yinxin, general manager of Yiwu blue ocean Trademark Office, said that scarves and garments belong to the twenty-fifth category of trademarks. category The growth of these two categories directly stimulated the number of applications for such trademarks.

The statistics of Xu Jie business office are also very similar. The staff member of the Trademark Office said that since June, nearly twenty or thirty calls for scarves, ornaments and other trademark applications have been received almost every day. "In the first two years, the number of applications for these two trademarks is very few."

The reason is not related to the potential market change in Yiwu. Take the jewelry industry as an example. In late May of this year, the Yiwu small commodity city issued a notice, one of which was "the expansion of the east side of the International Trade City area market for the expansion of accessories and accessories industry".

"Although the specific expansion time and entry requirements have not yet been announced, this is very touting for the operators who want to enter the operation." Xu Jie, director of the Xu Jie Trademark Office in Yiwu, said that as early as the tender for the booth in the first stage of the International Trade City, "whether or not to hold a trademark" is a "potential" threshold. For jewelry dealers who may enter the new market, applying for trademarks is a precaution.

Clothing industry also has similar phenomena. At present, the clothing owners in the bin Wang market are expected to move to the market at the beginning of next year. On the other hand, the scarf industry is influenced by the brand direct selling enterprises in the four districts of the International Trade City, and the relevant business households are also considering trademark applications for their own brands.

At the Xu Jie Trademark Office, Ms. Cheng, who came to consult the application process, admitted: "never before has applied for a trademark. The clothes made are either brand trade or temporary brand agents. If you want to move smoothly into the new market, you will feel steadfast in your own trademark." However, it is embarrassing for Ms. Cheng to apply for a trademark for a year and a half to two years. Finally, Ms. Cheng simply commissioned the Trademark Office to purchase a trademark, which costs 10 thousand yuan.

"In the apparel industry, there are a lot of business operators like Ms. Cheng who are buying other people's trademarks in a hurry." Xu Jie introduced that some relatives and friends owners of clothing business will take the form of group buying and buy four or five trademarks at a time.

Fu Chunhan, deputy manager of the marketing department of Shangcheng group, said that the increase in the number of people applying for trademark is the embodiment of raising the awareness of protecting the intellectual property rights of operators. In the long run, holding their own trademarks will also help operators to enhance their market competitiveness.