Three Trends Of China'S Garment Industry In 2011

Chinese clothing

September 8, 2010, from

The "bin Bao fashion" launched a new BENBO brand strategy in 2011 at Baiyun Lakeside Hotel.

In this strategic conference, we first proposed the concept of 4S in the clothing industry, and vigorously promoted the layout and deployment of the Chinese market.

Meanwhile,

Other world

Brand has accelerated China's layout strategy, and the new development peak of China's garment industry is coming.

After 08 years of economic cold,

The industry has undergone major changes in industries such as small and medium-sized enterprises being eliminated, foreign trade enterprises being pferred to domestic markets, and Oligopolistic sectors.

Since 2010, the National Bureau of statistics has shown that the retail sales of garment enterprises have increased significantly, and the trend of clothing consumption has been basically established.

Under the new competition pattern

Enterprises have ushered in new opportunities for development.

Many links of commodities, channels and sales services will change around the consumption characteristics of the main consumer groups.

According to the "new trend of China's clothing market development" released by the China clothing association, the development of the new generation of consumer groups represented by 80 and 90 will further subdivide the clothing retail market. The differentiated development of the corresponding globrand.com channels is not only reflected in the richness of the formats. The apparel retailers will change their past marketing methods, and turn to create more specialized, personalized and targeted sales places for the target consumers.

With the development of clothing industry franchised stores in various markets in recent years, garment enterprises, which compete in oligopoly market segments, pay more and more attention to the construction of flagship stores.

For example, Zara and UNIQLO and HM all set up stores in the form of large-scale experiential stores. Although they did not clearly put forward the concept of 4S, their core points all pointed out the new direction of the future development of China's clothing industry: from a purely sales oriented stage to a new marketing stage based on experience.

The core of the concept of "4S" in the clothing industry lies in the following four aspects: Sell (clothing sales), Sight Experience (visual experience), Self-Identity Service (personalized service), Life Style Salon (Fashion salon) and so on four in one concept life Pavilion.

Breaking the single function of merchandise sales, the 4S concept store experience King strategy pays more attention to the most popular visual experience of the generation generation: inviting fashion designers to provide personalized matching services regularly, and moving the fashion salon to the 4S concept hall with the fashion media, covering the fashion consumer life experience 360 degrees.

The concept of 4S was originally used in the automotive industry. Bin Bao, ZARA and H&M applied this model to the garment industry, which is a pformation of the traditional terminal form.

The 4S experience mode of the clothing industry is different from the 4S operation mode of the automobile industry. The core of the automobile 4S shop is to provide perfect after-sale service. The core of the 4S concept Pavilion is the experience. The integration of experience marketing is not only a response to the consumption trend, but also a change to the traditional channel.

Unlike the 90s and the past ten years, the development of the two garment industries is different from that in 2011.

The new trend of the industry mainly presents the following three characteristics:

In order to meet this demand, garment enterprises will pay more attention to the environment and service quality of the shops, including the decoration of the shops, the display of the goods, the image, temperament and attitude of the service personnel.

In recent years, the flagship store mode has given more interactive platforms due to breaking through the single function of "sales" of clothing stores, and has gradually become a strong brand enterprise in China.

The successful implementation of the "4S" experience Museum launched by Zara, UNIQLO and bin Bao will be further emulated by more garment enterprises.

In 90s and in the past ten years

The new development of the garment industry will have more boosters.

The traditional clothing industry, such as fashion casual wear, professional outdoor clothing and other categories of enterprises, as well as a clear positioning network direct selling clothing enterprises, has been favored by IDGVC, Sequoia Capital and many other international wind companies.

For example, in 2008, IDGVC capital injection fashion and leisure clothes, the top of the clothing business, Sequoia Capital Injection of high-end business clothing network Direct Selling Company nine products.

In the development of the garment industry, the clothing brand with professional experience will expand and complete the listing with the help of capital, and even open the process of internationalization.

In recent years, more and more domestic

In the European and American fashion market, the major luxury brands have also entered China's first tier cities.

Fast fashion brands have entered China in succession. The high-speed pmission of the trend information in the East and west makes the western design resources more used for China, the East and the West.

Highly integrated has become a typical feature of China's garment industry.

CEO Chambers, President of CISCO, once said that market competition has entered a new era, and the enterprise used to win the competitive advantage by cost, quality, technology, channel and so on, but now all this is no longer the only advantage.

The real winners will be those who can look forward to the future of the industry and grasp the future trend of development.