Interview With Pei Jianchun, A Commercial Design Company

Moderator: Hello, this is the webcast of China clothing network. It is still broadcast live for you at the twelfth international clothing festival in Jiangsu. Today is the last day of the clothing festival. The two of you are around me. We invite the Suzhou Commercial Design Co., Ltd., this is Mr. Gorman, general manager of the general manager, hello.

This is Pei Jianchun, our deputy general manager. Let me introduce myself.

Pei Jianchun: Hello, my surname is Pei.

Moderator: Pei Jianchun, as the appearance of manager image, today he plays an important role in plation between us.

Pei Jianchun: I'd love to.

Moderator: it is said that the company is a new company. What clothing retail services will the company do to Chinese customers?

Gorman: Thank you.

We are a retail design company from the United States, and the retail design concept that we bring may be different from the local design companies in China.

We provide clothing retailers with a full range of retail design services, including the establishment of retail brands, the display of goods, the design of commercial space and so on.

Moderator: as an entrepreneur, I think Mr.. Mr.

Pei Jianchun: Yes, he is a famous designer in the United States. He has been working in retail design for 31 years. He graduated from university and has been designing clothing retailing.

He has gone through a very wide range of designs. Every industry and system in retail has been designed and served many brands in the United States.

Apart from doing retail design, he also gives lectures and speeches at various exhibitions and public places, including lectures abroad.

At the same time, he also teaches some universities.

In addition to these activities, he helped some production companies to work together.

Therefore, Mr. Coleman's experience in the field of design is all directional and multifaceted, bringing this experience to China to share with Chinese clothing retailers.

Moderator: since Mr. Coleman has so much experience, we would also like to know what advantages we have for the company.

Pei Jianchun: Mr. Gorman has very rich experience in the field of retail design. We are very familiar with commodity display. We do commercial space design from the beginning of commodity display, and do it backwards. This provides a comprehensive service and all-round service for retail enterprises.

Moderator: although it's a young company, we still wonder whether it has its own long-term goal.

Gorman: the service provided by the company is its omnidirectional, multi area, package service and one-stop service.

We also work with some manufacturing companies and other design companies, service providers and retailers to provide them with one-stop solutions.

Host: what is the difference between the design concept and other design companies?

Gorman: as I have just said, our company's commercial space design starts with the display of goods. First we need to study how a commodity is displayed in the mall, and then use commercial space design to support this display concept.

We provide customers with not a beautiful shopping mall, but this beautiful shopping mall can support the display of goods.

Host: the last question is to ask Pei Jianchun.

Next, what kind of planning and action will there be in the commercial design of the company in the Chinese market?

Pei Jianchun: our current plan is how to help these garment retailers, especially big brands, to achieve the goal of fast opening shop.

They hope to have a larger market share in the shortest time. They are very strict in opening time.

We will design some modular props according to the different circumstances of each brand, and then we can adapt to different conditions and different areas of stores by combining and matching, so that we can achieve the goal of fast opening stores, and at the same time, we can maintain the unity of the brand and the stability of the brand.

Host: OK, thank you, Mr. Pei Jianchun. Thank you.

Gorman: Thank you.