How Should Domestic Shoe Enterprises Practice "Going Out" To "Going In?"

On September 11th, the fourteenth China International Investment and Trade Fair was held in Xiamen International Convention and Exhibition Center. Many enterprises in China welcomed the largest investment event in the world. At the same time, they also expanded the space for Chinese enterprises to invest abroad.

Similarly, along with China's implementation of the "going global" strategy, domestic shoe enterprises have already stepped up the pace of foreign expansion, but how to go from "going out" to "going in" is still a lot.

Foster autonomy

Nowadays, in the era of increasingly fierce competition in the footwear market, domestic shoe enterprises should build independent brand strength, and strive to make the big shoe manufacturing industry turn to the big brands of footwear industry.

In the wake of the financial crisis, domestic brands such as Lining and Anta have been exposed in the international market in recent years. However, some shoe companies with export oriented, OEM production and R & D capabilities have failed to recover from the crisis, which is obviously a manifestation of cultivating their own brands.

Among them, quality is another measure.

Therefore, our domestic shoe enterprises must cultivate their own brands carefully. First, we should carefully create product quality. We should introduce advanced technology and equipment, use high-quality production materials, integrate modern science and technology, and create well made brand products.

On this basis, we should enhance product design, constantly improve and innovate products, create products with superior quality and characteristics, meet the satisfaction of the target market, and enhance the brand's popularity and reputation.

Enhance

As we all know, "going out" is easy, but we do not know that "going in" is a long and complicated process.

Therefore, domestic shoe enterprises must grasp the foreign national conditions and not be eager to succeed. We must fully recognize the risks that will be encountered in the process of "going out" and make the correct judgments.

It can be carried out according to the attributes of the product itself, such as packaging, pricing, promotion, and other strategies, such as network, news and competition.

In order to achieve the best results, domestic shoe enterprises should enhance their marketing application.

At present, most export oriented footwear enterprises are mainly operated at low prices, attracting foreign markets by price war.

However, this marketing mode is not only difficult to meet the needs of consumers.

It also restricts brand building and brand development.

Therefore, adjusting the marketing plan has become a top priority for export oriented shoe enterprises.

In the homogenized and serious shoe market, export footwear enterprises need to rely on strong brand pull and flexible innovation mechanism to win the market's affirmation. We believe that this momentum can lead our export oriented shoe enterprises to gallop in the international market.