India Government Supports Traditional Industry Brand

Let Sally, Bollywood movies, cricket and yoga become India.

In January 2006, the India brand equity foundation, jointly with the India Investment Association, the India Federation of industry and the official tourism promotion agency of India, jointly launched a promotion campaign called India everywhere during the Davos world economic forum.

Hand woven textile weaving industry is one of the oldest industries in India. It is still playing an important role in India, with 6 million 550 thousand of the workforce and 13% of the fabric output.

Its products are mainly made of India's ethnic characteristics, such as sari, shawls and scarves. It has formed many product brands and enjoys a good reputation both in the domestic and international markets.

The Ministry of textiles of India has a specialized department of hand spinning. The government has also established the hand-held Textile Export Promotion Association, the national textile design center, the national handmade and hand-held textiles Museum and so on to protect and promote the development of this industry.

To help cope with the negative impact of the economic crisis on exports, the India handheld Textile Export Promotion Association has specially compiled and published the "India hand woven textile atlas" and interactive CD discs, and has increased the promotion efforts to foreign markets through diplomatic agencies.

The India textile department has also launched a joint development of hand woven textile industry with NGOs. It has developed 20 industrial clusters throughout the country, and has made unified certification for member products, and organized members to participate in domestic and international fairs.

In recent years, Bollywood, a Mumbai based film and television base, has become the appellation of India's film industry.

India's official and media believe that the significance of the film industry to India lies not only in the annual sales revenue of more than 2 billion dollars, but also in the output of thousands of films per year. It also effectively preserves the traditional culture of India and brings joy to the people of different religions and strata.

Bollywood films were mostly made at low cost, mainly from private investment.

After years of lobbying by film groups, the India government began allowing banks and financial institutions to invest in film production, making the film industry a formal industry and allowing foreign investment to enter the film industry.

In addition, India cricket Super League (IPL) dominated cricket and yoga became the symbol of India, the brand derived not only has great commercial value, but also has strong cultural and social value, and also represents the soft power of India.

Enterprises strive to expand international influence

Globally recognised brands in India involve software, automotive, hotel, steel, telecommunications and other industries.

According to the survey, the brand of India enterprises with higher recognition is Indus, Tata, Victoria, Mahinda and faithfulness.

These enterprises involve software, automobile, hotel, steel, telecommunications and other industries, and win high reputation and industry influence worldwide.

Indus is a software outsourcing company. Its headquarters is located in Bangalore, known as "Silicon Valley" in India. Its annual turnover is close to 4 billion US dollars. Its 7 founders started their business successfully with 250 dollars, and became the first enterprise to visit the American exchanges in India. It is a symbol of India's economic success. The current chairman Murthy is known as "India's Bill Gates".

Starting from the end of 2004, HP has reviewed and verifiable its brand every quarter. Its brand goal is to make Indus as an international company at the same level as IBM and HP, not just one of the three largest outsourcing companies in the world.

Its brand value has increased from US $3 billion in 2005 to US $7 billion 800 million in 2010.

According to the latest survey of Hongkong magazine Media this year, India dairy producer Amul ranked first in India for two consecutive years, ranking seventy-third in the top 1000 brand names in the Asia Pacific region, ahead of Kraft Foods, Malaysia, Dumex, wall's and other brands.

Amul also ranks more than other local businesses in India, such as airlines and beer producers Kingfisher (140), ICICI Bank (182), India State Bank (226) and Tata (256).