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The Embarrassing Situation Of Chinese Clothing Brands Needs A Revolution.

2010/8/24 15:36:00 47

The fourth China brand festival opens in the Great Hall of the people in Beijing.

Ai Feng, the former editor in chief of economic daily and chairman of China brand industry association, delivered a speech at the opening ceremony.

Ai Feng

China is still a big manufacturing nation and a small brand country.

Made in China

Industrial value chain

At the bottom, the added value is the smallest.

There are no internationally recognized world famous brands in China. More than 90% of the export products are OEM, while the less than 10% of the independent brands have no added value due to their lack of popularity.

In particular, Ai Feng mentioned China.

Garment industry

The embarrassing situation encountered.

At present, there are few local clothing brands in major shopping malls in Beijing, and almost all of them are foreign brands.

And large shopping malls also refused to recognize local clothing brands on the grounds that consumers did not recognize domestic clothing brands.

In fact, most of the so-called international brand products are processed in China. However, high brand premium is earned by foreign brands, and domestic processing plants can only become cheap wage earners.

Ai Feng believes that the core issue of China's economy is to pform the way of economic development, in essence, to create the highest economic value with the least material resources.

The most effective way to solve this core problem is to build a well-known independent brand.

Ai Feng appealed that consumers should give priority to local brands and support the development of Chinese enterprises in the same quality.

Entrepreneurs should also abide by social ethics and produce excellent quality, safe and reliable products.

Finally, Ai Feng said: "in the next 30 years, if our country can have 10 to 20 independent brands to become the world's top brands, if a large number of famous brands are driving the Chinese economy on the branding path, if the Chinese Premier can also regard the brand as the face of the country like the Japanese Prime Minister said" TOYOTA is my left face and SONY is my right face ", then the brand will surely make China more respected.

Ai Feng is known as the father of Chinese brand. He once served as the director of the Organizing Committee of China Quality Wanli and the director of the famous brand protection organization of China, the first famous brand organization in China.

The Chinese brand festival was held under the advocacy of Ai Feng. The first three opening ceremonies were held at the Beijing International Conference Center, the National Stadium and the Qingdao diamond stadium.

This is the first time that we have held important activities in the Great Hall of the people.

The theme of this China brand Festival is "return and leap over".

The important guests were Chen Changzhi, vice chairman of the eleven NPC Standing Committee, chairman of the Central Committee of the people's Liberation Association, Gu Xiulian, vice chairman of the ten NPC Standing Committee, and vice chairman of China Council for promoting trade.

Liu Yonghao, chairman of new hope group, Li Shufu, President of Zhejiang Geely Holding Group, Yu Minhong, chairman of New Oriental Education Technology Group, and famous business and religious personages such as Shaolin Temple abbot Shi Yongxin attended the opening ceremony.