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Zhou Shaoxiong: The New Pattern Of Garment Industry Is Forming

2010/8/20 22:19:00 83

"In 2010, the Chinese textile and garment industry was suffering from the" two way attack ". The new pattern was about to emerge. In August 18th, at the cultural forum of the first Xiamen unnamed Auditorium - the face to face celebrities and celebrities jointly organized by the seven wolves and the television research center of Peking University, Zhou Shaoxiong, chairman of the seven wolf industrial Limited by Share Ltd, said in an interview with an international financial daily reporter.

"At the end of last year, I had contact with some famous international management organizations, and they told me that foreign brands were entrusting them to formulate strategies for entering China.

The next step is to further advance to the two or three tier market in China.

Zhou Shaoxiong said that more and more international luxury brands are targeting the Chinese market.

It is understood that under the influence of the global financial crisis, the sales volume of foreign clothing brands in China has shrunk dramatically, while China's consumer market has been very strong.

"This is also some.

Foreign brands

The main reason for the massive entry into China.

In addition, the low consumption in the international market has accelerated the speed of the export of some domestic clothing brands from exports to domestic sales, which will bring new competition pressure to the original garment manufacturers which are mainly domestic sales.

According to Zhou Shaoxiong analysis, domestic brands and international brands challenge the original clothing brands, and the competitive environment is becoming increasingly fierce. The brand new year of China's clothing industry begins.

In addition, it is understood that monetary policy and exchange rate policy are affected by and affected by monetary policy and exchange rate policy.

raw material

The prices of production factors such as fuel power and labor wages continue to rise.

Facing the tremendous pressure of the development of the industry and the coming new development trend,

Zhou Shaoxiong

Standing on the crossroads of pformation and development, the Chinese garment industry should not only maintain its original leading edge in manufacturing competitiveness, but also make new breakthroughs in brand building, brand internationalization, product design, research and innovation, and these must be implemented in the improvement of the competitiveness of Chinese garment enterprises.

"We can't stay in the role of garment makers."

Zhou Shaoxiong said that as a leading enterprise in China's clothing industry, we must stand at the forefront of the industry and examine the great changes in the industry.