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Why The Difference Between Domestic And International Brand Packages?

2010/8/11 7:13:00 94

The next thing we need to pay attention to is the price of famous brand bags that we have been discussing in the market.

Often this kind

Luxury goods

They are often women's favorites. These imported brand bags are not only fashionable but also exquisite in materials.

However, for ordinary consumers, the biggest drawback of such luxury goods is that the price is too high. A famous brand bag is often tens of thousands of thousands of people.

However, the following information may not be known to you. Now the imported brand bags sold in the major shopping malls are more than twice the price of their origin and the price in China.

Let's take a look at our author's investigation.

In Shanghai

Lujiazui

A white-collar miss working at work recently saw a Coach brand.

Poppy

A series of treasured backpacks, but she found that the quotation at Coach China official website was 4950 yuan, while the price tag on its US official website was 398 dollars. If the exchange rate was calculated at 1:6.8, it would be 2706 yuan, and the difference between domestic and international prices should be 2244 yuan.

Another Alexandra series handbag, the Chinese official website price is 4500 yuan, the US official website price is 358 US dollars, the ratio of the people is 2434 yuan, the price difference 2066 yuan.

White-collar Miss Zhou: "it's quite expensive in China, but it can buy 2 or even abroad."

A luxury brand worker: "COACH is actually a junk brand in foreign countries.

It operates better in Shanghai, and COACH is not worth abroad. "

How can it be worthless?

A luxury brand worker: they are not valuable. They have a bag. I have friends to buy 10 yuan euro and a purse.

How much does it sell in China? 1000 yuan.

10 yuan. Oh, according to the exchange rate, it should be 70 pieces.

Why is the price difference between a famous brand and a domestic brand so large? I understand that the final pricing of imported goods includes many aspects, such as advertising cost, entrance fee, sales cost, import link tax, domestic business tax, brand agency profit and so on.

And these prices are classified as commercial secrets. It is difficult for consumers to understand the detailed data. But insiders say that the price of famous brand bags has a lot of operating space. As for the profit level, it is the secret that each dealer knows.