How To Do Shop Window Display Well?

First, we should show the season's main performance.

For window display products, we should focus on the characteristics, main or promotional products, so that we can directly understand the items that I want to advocate or promote.

What are the commodities that I have to display to show the brand image?

Do not show your own weak products. This is not good for the sales of the shops, nor can they publicize the brand image very well.

For example, when we mention seven card men's clothing, we first think of its flagship product, the Chinese standing collar, and bring up the strong tyrant men's clothing. We think that its professional product is jacket.

It is necessary to display and display the main and professional products of the brand in the limited window space of the shop.

Do a good job in other brands of product display research, different brands

　　A.要有一定的故事情节

Before we do window display, we have to design the whole window scene. What kind of theme do we want to do?

Business leisure or city classic, or tourism leisure, planning a good story plot, to display the display of goods and the style of the brand is consistent, reflecting a certain sense of life and reality.

　　B.要讲究道具和模特的摆放

The release of models and props is one of the factors that restrict the beauty of window displays. The placement of models and props should pay close attention to the high and low levels and the beauty of falling objects. We should try to create a comfortable aesthetic feeling for customers in the visual way, just like the painting of still lifes.

Generally speaking, the overall composition of the window is triangular composition. The overall feeling is very stable and stable.

　　C.要讲究模特穿衣的风格、色彩与背景POP的主题、色彩的搭配和统一

The display of model clothes should be harmonious with the display of background POP, and the color of props should be echoed.

For example, the background shows the beach scenery. The clothes we want to show are the kind of beach leisure. For summer clothes, we can intuitively reflect the color of summer, use cold clothes or light pink colors to bring consumers a cool summer sensation.

In view of sales window display, the clothing displayed will show the clothes to be promoted, and the promotional items on the background or windows can be used as a reminder. The color of the background POP must have a strong impact. We should use some bright colors to interpret the atmosphere of promotional activities.

To dress the model, we should pay attention to details. After wearing the clothes for the models, we should deal with the wrinkles of the clothes on the models. It reflects the natural beauty and endows the models with realistic feeling, and makes the whole window scene more alive.

Creativity plays an important role in display and display. Creative windows will make consumers deeply impressed with the brand, so that the brand image can be embedded in the minds of consumers, bringing unexpected artistic and advertising effects.

　　三、要注意橱窗的灯光应用方法和照明强度

The application of window lighting is a matter of detail. To cross light, the intensity and the range of illumination of cross light are the best.

The lighting intensity of window lighting must be about two times the intensity of lighting in the hall. This can make the shop door and window display very eye-catching and effectively realize the role of visual merchandising. In the study of ergonomics, people have the tendency to turn light. The brighter the lights are, the more attractive the lights are. Therefore, the intensity of lighting and lighting in shops and windows directly affect consumers' attention to the display and entry of shops.

　　四、要掌握更换橱窗陈列服装的时间和频率

For a good window to maintain its freshness, it is necessary to regularly change clothes and display the model composition, avoid the visual fatigue of consumers, and give consumers the feeling that new shops are often on the shelves.

According to the different conditions and goods, the replacement frequency is at least half a month, at least a week. Too long clothing replacement is likely to cause the visual fatigue of customers. Too fast replacement can easily cause customers to be dazzled, so the clothing replacement time of window display should be well controlled.

However, for the new arrival of goods in season, it is necessary to display and display according to the specific circumstances, ensure the timeliness and freshness of the display of new windows, so as to attract consumers into the store more vigorously.

　　五、要注意节日和促销的橱窗展示

Festivals and promotions

　　六、要合理的利用和改造橱窗

Due to the influence of store orientation and light, it is easy to cause the reflection of window glass and affect the display effect of window display. In view of this situation, a poster curtains with POP spray painted on the top of the window can be displayed on the top of the window. In the evening, you can pull up the window display with lights. When the light is sufficient in the daytime, when the window display effect is poor, the POP inkjet curtain can be pulled out, the summer can block the sunlight, and it can also avoid the damage caused by strong sunlight to the decomposition or bleaching of the fabric, and also can convey the relevant information to the consumers through POP.

Some hanging things can be installed above the window, so that the window can be changed easily between closed windows and pparent windows when dealing with different display needs, and reasonable use of window space to display different scenes and product information.