China's Clothing Market: Transformation And Innovation Show A New Form

China Clothing market After 30 years of change and development, the clothing market with Chinese characteristics has gradually formed the inertia and way of survival. Facing the topic of market transformation, the so-called "how long and how high is vertical". Because of the traditional clothing market, "cash, spot, spot" trading mode has been recognized and accepted by most market operators and merchants. Therefore, some emerging business models can hardly be accepted by the traditional clothing market.

In the field of clothing market, there are two different factions: royalists. As long as China has a large number of rural consumers, the wholesale market and clothing market of the clothing market will continue to exist. The Internet can neither produce food nor produce cattle and sheep. "Electronic commerce" may be just a display of bluffing; the innovating Party -- the wholesale clothing market is already the flower of yesterday, especially the Internet e-commerce will gradually penetrate into the field of commodity trading market. The era of brand, creativity, experience and Internet economy is speeding up the "wholesale sale" of the garment market. "Three", Two widely divergent attitudes and attitudes have led to the fact that the clothing market can only find its own value in turbulence and transformation, and naturally it is difficult to form a "consensus" in the transformation of garment market.

With the weakening of the wholesale function of the clothing market and the integration of many formats, the clothing market is entering the "no" market. common sense The era. The function of a single specialized clothing market is being replaced by the "tail market, Oteri J, theme market, direct store". The emergence of the new clothing market is difficult to simply distinguish who is in the sole wholesale market. Who is in a single retailing? And the appearance of "short process channel terminal" has made the "Metersbonwe direct shop" a new version of the clothing market; "the trend of brand clothing popularity" has led to "otles" becoming a new direction of purchasing brand clothing; "the trend of foreign trade clothing to sell domestically" has made the "tail goods market" popular; the "theme Market" purchase "let go" makes the "Wenzhou name purchase" start to exert itself. Perhaps it is the crossover and vagueness of the wholesale and retail concept of clothing that gives more imagination to the transformation of China's clothing market. It can be seen that what really changes our concept is not the market itself, but the implantation of business models.

"Both sides of the Strait can't sing, and light boats have passed over the mountains." In the past, clothing market was only clothing circulation and sale. platform But now it is gradually transformed into the subsidiary of commercial real estate and brand fashion industry. Most of the dealers in clothing market are transformed from farmers and laid-off workers, but now they have entered "buyers", "network operators" and "creative centers". The changes in the clothing market have brought about a new generation of clothing agents, and brought about the transformation of the clothing market in full swing. It also shows a new form of transformation of China's clothing Market: first, new channels, "online shopping platform", and "channel brand" of VIC, which gradually become a new channel for clothing market and change people's traditional wholesale channels; two, the new business circle, the "underground warfare" of Southern China's main road, and the "city building" strategy of the new city. These emerging garment markets are: not a market, but a chain market; not a mall, but a group; not tens of thousands of millions, but tens of millions. The transformation mode of these new garment markets has made us realize that the transformation of China's clothing market has begun to get rid of the narrow sense of the clothing market itself. The "broad sense" power outside the industry has accelerated the pace of "consensus" in the clothing market. Obviously, investment and mode become the core driving force of the garment market transformation. The "consensus" of the transformation of the clothing market is not a judgement that you like, unwilling or willing, but a trend, a trend, and a "wise person who knows the current affairs".

"No innovation in transformation, extinction in conservatism". It is gratifying to note that the transformation of China's garment market with "real estate changing the market and mode promoting transformation" is being recognized by more and more clothing markets, and it is now emerging from the "consensus" in the commodity trading market of clothing market to the new "consensus" of the business model of the clothing market.