Shen Yongfang Talks About Shenzhen Trade Fair

The Tenth China (Shenzhen) international brand clothing and apparel trade fair and 2010 Shenzhen international textile fabrics and Accessories Fair was successfully held in Shenzhen Convention and Exhibition Center on July 8~10.

In the meantime, Ms. Shen Yongfang, executive vice president and Secretary General of Shenzhen garment industry association, talked about the progress and changes of Shenzhen trade fair in the past 10 years.

To serve

10 years ago, when we were exhibiting at CHIC in Beijing, we felt that it was difficult for enterprises to get the right booths. Some enterprises needed 1000 square meters, but only got 300 square meters, and the competition for the location of the booths became more intense.

We feel that there are so many Shenzhen.

The first organizing and organizing of the fair has also been questioned.

Fortunately, the call of the government and the efforts of the association brought the enterprises together. The Shenzhen trade fair was born.

The choice of the name from the beginning of the exhibition shows our positioning of the booth, abandoning the "clothing festival" and "Expo".

At first, we thought that as long as we could help enterprises to invest enough, but with the promotion of one and another exhibitions, we found that the original exhibitions were also hierarchical and hierarchical, and services should meet all kinds of needs of exhibitors, because the essence of the exhibition is service.

In order to achieve this goal, we will conduct detailed research on exhibitors before the exhibition, understand the real situation and needs of the enterprises, and conduct follow-up investigation after the meeting to assess the effect of the exhibition and find out the problems.

Most of the exhibitors were satisfied with the results of the exhibition, but a small number of small and medium enterprises thought the results were not satisfactory.

It doesn't matter. I have promised them that after the exhibition, we will allocate the resources we have allocated to them and help them solve their puzzles.

After ten years of exhibitions, there are sweat and tears, but we have no regrets.

We also find that many details of the exhibition are learned and need to be improved.

It is impossible to say that the booth fee will be paid. Only by helping enterprises solve practical difficulties, do targeted services in order to keep the exhibition alive.

Realizing the industry landing abroad

In the next ten years, I hope that Shenzhen Trade Fair will continue to innovate so that our brand can land in the international market.

For example, we plan to set up our own office in London this year, and 2 years of close cooperation with London have given us confidence to bring the brand of Shenzhen to the business district of the UK.

The director of the London Fashion Week made some unexpected evaluations of some of our brands at this fair. Some of the humble clothing brands were recognized by him, and invited them to go to the UK to show and show in the second half of the year.

This shows that our local brands are strong enough to take root abroad.

Mass Phil, DGVI and singer have been favored by foreign businesses. We need to push more Shenzhen brands to the international market.

Competition in China's clothing market is fierce, and styles, plates and brands need to be innovating.

I think innovation is the fundamental, service is the purpose and management is the absolute principle.

We should adapt to the changes of social economy, adjust to meet the needs of the market, and improve in response to the needs of enterprises.

Looking back on these ten years, the Shenzhen Trade Fair has made a big break in China, but it has to go abroad.

It is not only the exhibition, but the real going out of the industry is the absolute principle, and it will be effective to go out in the form of a joint fleet.

Only if the industry, enterprises and exhibitions are implemented in a Trinity, can the fair trade fair be held in the next 10 years.

Fashion capital begins with "heart"

Many foreign brands have used forty or fifty years to become the top brands in the international market. The United Nations Scientific and educational organization has identified Shenzhen as the "capital of design". But truly becoming a fashion capital, it also needs to have an international brand, and fashion industry chains such as clothing, jewelry and jewelry should be formed.

The most important thing to create a fashion capital is to understand the meaning of fashion from the heart.

South Korea is ahead of China in its fabric and design. Besides good designers, there are also a group of highly skilled workers.

On the one hand, Chinese clothing should cultivate talents of design, and on the other hand train first-class workers.

We can still hear the looms in the alleys near Champs Elysees street. I see this as a fashion Concerto and a symphony. Labor must be glorious and labor must be fashionable.

At this exhibition, we have been promoting the love of life, love the earth, love the cause of fashion.

Finally, I think this fair is a landmark in the history of the development of the Shenzhen clothing exhibition.

In the future, the Shenzhen Clothing Fair will introduce the concept of "brand alliance" and "new design brand Pavilion" to further enhance the design concept and market space of Shenzhen and even China's clothing brand.

In the future, the Shenzhen Trade Fair will definitely write another new poem in the new ten years of the new century.