Hengda Footwear Industry To Accelerate Transformation And Upgrading With Innovative Technology

In the recent 2008 -2009 new creation famous brand At the conference, Hengda Group general manager Dan Cunli, as one of the business representatives, delivered an important speech. In his speech, he suggested that footwear enterprises could accelerate the transformation and upgrading of enterprises' development strategy and create a new value proposition for consumers to create quality life by enhancing their technological innovation capability, and hoped to promote the economy and the city through the successful development of Hengda. Shoemaking The development of industry promotes the transformation and upgrading of the whole industry.

Since the financial crisis in 2008, governments at all levels from central to local governments have given full attention to the survival and development of enterprises, and put forward the "way to change".

The development policy of "structural adjustment" has become an urgent need for the leather industry as a traditional industry, transforming the development mode and upgrading the technology intensive fashion industry. Hengda Group takes full advantage of the "transformation" of the state

The opportunity to adjust the structure has embarked on a way to create "quality products" for consumers. brand The scientific development road of "quality life" has created the development strategy of "new mode of technology intensive fashion industry".

Focusing on the development strategy of "transformation and upgrading to technology intensive fashion industry", Hengda continuously strengthened its capability of independent innovation. Relying on the high-end R & D platform such as "national accredited enterprise technology center" and "Shandong industrial design center", Hengda invested 5.6% of its business income to R & D work every year, constantly improved the mechanism of talent team building, established effective incentive mechanism for innovation, and implemented multi-dimensional incentive mode to condense and cultivate high-level talents through NINE

WEST, GUESS and other world-class brand cooperation, so that R & D can directly connect with the international. level At present, there are 610 national patents declared and authorized by Hengda, and 39 of them are involved in the national industry standards. More than 150 products (Technology) have been awarded provincial or national awards, and the fruits of innovation are ranked first in the industry.

Relying on its strong R & D capability, Hengda has been committed to the value proposition of "creating quality life for consumers", actively innovating marketing mode, implementing the most avant-garde fast growing mode in the world, realizing the 7 day update of products, and bringing the big price fashion consumption to consumers. The customized customization business has broken the limitation of the universal standard of 1 billion 300 million people, so that consumers can "measure shoes" and bring them to consumers. Individualization Experience.