Nike Speeds Up Two Or Three Line City Layout To Benefit BELLE
July 14th, BELLE announced strong recently.
The two quarter
Business data, footwear stores same store
Sale
An annual increase of 18%, sportswear stores also increased by 4% annually.
Since the second quarter is the traditional peak season, the published information is better than market expectations.
In the first half of this year, the company opened 421 new footwear stores, and the goal of management at the beginning of the year was to open 700~800 stores throughout the year.
Of the newly opened sporting goods stores, 88% are first-rate brand stores, including Nike and Adidas.
Reporter comments: as Nike's largest in China
Distributor
BELLE's strong growth in the two quarter has nothing to do with Nike.
Recently, Nike has announced not only to speed up the layout of the two or three tier cities, but also to launch low-cost products targeted at the low end market next year.
BELLE
Undoubtedly, it will benefit from Nike's strategy of adjusting and accelerating the expansion of low level cities.
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