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Fujian Superfine Fiber Provides Leather Materials For Expo 2010.

2010/7/8 20:29:00 44

Leather Material

Fujian long Shang Super Fiber Co., Ltd., in cooperation with many domestic car seat manufacturers, has a place in the market for flame retardant, wearable and high quality automotive leather, and has successfully entered the field of automotive assistant.


The optical fiber has provided the seat leather for the mobile multimedia cinema in World Expo, Shanghai.


"Super

Fiber leather

It can be regarded as the most powerful product in the enterprise, but it is the most unprofitable one. The brand of Jinjiang is particularly demanding for its quality and physical properties.

We are going to take the branding way, tailor products for brand enterprises, even if we do not make money.

Wang Zhandi, deputy general manager of Fujian long Superfine Fiber Co., Ltd.


In the leather market of Jinjiang, people in the industry have to thumb their thumbs and praise them as long as they lift up superfine fibers.


Because the fiber products are excellent.

Since its entry into Fujian in 2004, enterprises have filled the gap of microfiber technology in the province, and further improved the footwear industry and apparel industry chain of Jinjiang, making outstanding contributions to the development of new material industry in Jinjiang.


Shanghai Expo has its shape.


"We have a cooperation project with this Shanghai World Expo!" Wang Zhandi said excitedly.

The World Expo

Multimedia cinema seats provide leather materials.

For the long superfine fiber, this stage can be shown on the World Expo stage in Shanghai, which is a good publicity for the brand and the product itself.

At the same time, this is also an example of the establishment of the "auto assistant" market.


According to Wang Zhandi, automotive seat materials have higher requirements for ultra fiber leather, not only to meet the two prerequisites for sun protection and flame retardancy, but also to be identified by multi-party testing before they can be used by car seat manufacturers.

Two years ago, Shanghai Yanfeng Johnson chair Co. Ltd. chose to cooperate with the company.

From the development of samples to the final production, the superfine fiber has reached the requirements of customers one by one.

This year, a number of automobile brand enterprises, such as seahorse and Geely, have chosen to cooperate with the company.

According to the introduction, these car brands first look at the products on the dragon, decide to use their fabrics, and let the two level suppliers purchase the material.


As a matter of fact, it is famous for its products in all parts of the country. In Wang Zhandi's words, the company has always insisted on making high-profile products and low-key publicity.

Enterprises insist on making more efforts in the development and production of products, so that quality products can become the word-of-mouth products recognized by customers, rather than just relying solely on propaganda to occupy the market.


Guide shoe enterprises to use super

Fiber leather


At present, the popular leather products in the market are mainly two categories, genuine leather and artificial leather, and man-made leather has PU leather, PVC leather and ultra-fine leather. Most consumers think that the shoes made of genuine leather are the best, and the concept of microfiber is still rare.


Wang Zhandi said that the advantages of super fiber leather are environmental protection, good air permeability, sweat absorption and moisture removal, and no distortion in cleaning.

At present, the price of microfiber leather is lower than that of genuine leather, but it is much more expensive than PU and PVC.

Although the use of microfiber leather instead of dermis is increasing, there is still a long way to go to replace the dermis with microfiber.


It is reported that after more than ten years of development, the domestic microfiber leather industry is almost the same as that of Japan and Korea. Especially after the rapid development in recent years, China has become the largest producer of microfiber synthetic leather in the world.

Data show that sneakers are the largest market for microfiber leather, accounting for 60% of the total domestic fiber consumption, and this proportion is gradually improving, especially in the steady growth of sports shoes and casual shoes market.


At the beginning, it was also because of the huge market in Jinjiang that the original site in Jiangsu was changed to Jinjiang.

"If the downstream sports shoes and clothing industry in Jinjiang continuously expand the demand for high-grade microfiber leather, it will be a great boost to our future development.

Therefore, we must constantly develop new products, collect the popular trend of international famous sports brands, and guide the Jinjiang sports brand to apply microfiber leather from the source to increase the competitiveness of the products.

Wang Zhandi said.

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