Rapid Expansion Of Shoe Cabinet Drives Daphne Business Growth

Daphne international is mainly engaged in manufacturing and distributing footwear products, apparel and accessories business in China. Its main brands include "Daphne", "shoe cabinet", "Arezzo", "Sofft" and "Born".

　　 Daphne In the 09 year, turnover increased by 10% to HK $5 billion 830 million, and gross profit increased by 15% to HK $3 billion 210 million. Due to a loss of HK $200 million in the fair value of equity options during the year, Daphne's net profit fell by 20% to HK $390 million. Excluding the fair value loss of warrants, net profit increased by 21% to HK $597 million.

Driven by the rising consumer sentiment in the domestic women's footwear market, Daphne international has expanded rapidly in the mainland. The 09 group has set up 514 Daphne brand sales outlets and 197 shoe sales outlets. "Shoe cabinet" is a high quality low price brand developed by the group in response to the needs of the mass market. Its business performance was excellent last year, and its turnover and operating profit recorded an ideal increase.

" Shoe cabinet At present, there are only 813 outlets in the mainland, far below the 1904 shops owned by Daphne, 716 counters and 743 retail outlets. It is expected that "shoe cabinet" still has enormous potential for development. The rapid expansion of shoe cabinet also has the opportunity to drive Daphne International's business growth in 2010.

Supplement:

Li Ning Co Ltd announced high-profile brand remodeling strategy, issued a new logo and slogans, and made adjustments to brand DNA, target groups, product positioning and so on, to create "post-90s Lining". The Li Ning Co's new slogan is "Make The Change". The brand new logo abstracts Lining's original "Lining cross" action.

　　 Lining High profile announces brand remolding strategy

The slogan changed to "Make The Change".

In this change, the most notable concern is the change of Lining's classic logo and slogans.

Lining announced the brand new logo and the new slogan "Make The Change" at the scene. "The brand new manifesto reflects the evolution from dare to dare, encouraging everyone to dare to change and break through. It is a call to the new generation of producers." Li Ning Co brand leader said.

In addition, Lining's brand new logo not only inherits the visual assets of classic LN, but also abstracts Lining's original "Lining cross" action, and interprets the sports values in the form of "human". Li Ning Co brand leader explains: "everyone is encouraged to express themselves and realize themselves through sports. The new logo lines are more sharp, more robust and more dynamic and powerful.

According to the introduction, Lining brand original logo and popular slogan "anything is possible" brand slogan is not to quit the stage, but will be used as a classic brand asset, and appropriate application planning.