Economic Recovery Debt Crisis Wenzhou Shoe Exports To Where? One

The international consumer market began to recover, making Wenzhou shoes competitive again.

The reporter learned from Wenzhou customs that before May of this year,

The growth of export volume is a pleasant surprise. However, another group of data can not be ignored. Before May, the average export price of Wenzhou shoes was 4.7029 US dollars per pair, down 4.27% compared with the same period last year, and the export structure showed a trend of low end.

In recent years, Wenzhou shoes have gradually established the image of "high quality and high price" in the export market. But what hinders this image upwards?

Faced with this year's embarrassing "quantity increase price reduction" phenomenon, how to adjust the export path of Wenzhou shoes?

Happy

Shoe exports continue to grow

"How did it come out in Europe yesterday? I saw it in Wenzhou today."

Nearly six of the shoe export market in Wenzhou has become Europe and America. Compared with the panic "de Stocking" at the beginning of last year, the European and American enterprises in the first half of the year were in intensive "replenishment", which made the comparison of the data in the same period very bright.

According to statistics, before May, Wenzhou shoes exports showed "V" shape fluctuations, the highest in January, after a month's export volume of 305 million U.S. dollars, all the way down, the monthly export volume in March was only 135 million dollars, followed by April and May continuous growth, May month exports Wenzhou shoes 254 million dollars, an increase of 43.75%.

The relatively low export volume in 232 months is mainly affected by the Spring Festival.

The industry reflected that since the beginning of spring, the export of shoes enterprises in Wenzhou has become more busier. They have "recruits" to expand their production capacity to meet customers' needs. The phenomenon of "skilled worker shortage" has reappeared. Many enterprises have reflected that the order is too much, and some orders have to be abandoned, which reflects the increasingly obvious trend of global recovery.

Worry

Volume increase price low embarrassment

In the case of limited external demand recovery, a relatively high price of real leather products has been deterred by some purchasers.

Not only is the average price declining, but the proportion of leather shoes representing high-end products in Wenzhou shoes exports has been gradually reduced.

Before May, the export of leather shoes accounted for 17.07% of the total value of Wenzhou's footwear exports, down 1.71 percentage points from the same period last year, down 7.35 percentage points from the same period in 2008.

"Since the second half of last year, we have been feeling this pressure."

Li Haijun, manager of storage and Transportation Department of AOKANG import and Export Co., told reporters that AOKANG's development of the European market has always been targeted at high-end shoes. However, in recent months, the amount of GEOX that has been keeping up with AOKANG for a long time is decreasing. The fluctuation of GEOX orders has caused AOKANG to shrink between 10% and 20% in the European market.

Wenzhou customs believes that at present, the developed countries have not yet fully recovered from the financial crisis, and the recovery of external demand is not yet stable. At the same time, the outbreak of the Greek debt crisis has triggered a series of economic problems, which will greatly reduce the pace of economic recovery in the euro area.

As expectations for the future are not clear, and the appreciation of the renminbi is expected, the buyer's wait-and-see mentality is obvious. Foreign buyers have adopted the order splitting method, which has led to an increase in short-term orders this year.

Because of the spin off of orders, foreign buyers have more convenience and opportunity to replace suppliers.