Chinese Businessmen Enter European Fur Clothing Industry

The fur wholesale market in Europe used to be controlled by local wholesalers, and few Chinese set foot in this field. Zhan Enbin, an overseas Chinese from Qingtian, Zhejiang Province, became the first Chinese businessman in Italy to manage fur products. For hundreds of years, Italian designers and craftsmen have been good at using textile machinery, leather and other raw materials in the fashion industry.

Empoli, Italy is a famous leather product production and processing base. Many famous European leather brands have set up processing plants in Empoli. There are about 5000 Chinese in Enbori, and most of the Chinese enterprises here focus on processing and producing leather products. In recent years, after primitive accumulation, Chinese enterprises in Enbori have begun to diversify, and a large number of leather accessories companies and leather products companies have emerged.

According to the European Union Times of Italy, Zhan Enbin, a local Chinese businessman and an overseas Chinese from Qingtian, Zhejiang Province, has targeted the fur market and invested a lot of money to build a fur wholesale center in Empoli. Zhan Enbin has become the first Chinese businessman to operate fur products in Italy.

SantaCroce Square in front of the church is a leather manufacturing center in Italy since ancient times

Two years ago, Zhan Enbin and his wife ran a leather processing factory together. Looking at all kinds of furs inlaid on leather clothes, Zhan Enbin had the idea of running a fur business. Zhan Enbin believes that the low price competition of the Enbury leather processing industry has limited the development space of Chinese enterprises. In order to seek better development, we must create a new way in business. With the support of his wife, Zhan Enbin set up the Italian Huamei Import and Export Group Company and started his fur business.

Through careful market research, Zhan Enbin found that China is the largest consumer and supplier of fur in the international market, and its production technology and product quality can be completely comparable to those of developed countries in Europe. At present, while ensuring the domestic market demand, China is constantly expanding its exports, which is a very good business opportunity. In order to select fur products suitable for the European market, Zhan Enbin has visited the fur cities of China - Suning, Hebei Province, and Yuyao China Fur City. He has traveled all over China, and finally achieved his wish. Zhan Enbin has signed long-term cooperation agreements with many fur manufacturers in China.

After more than two years of development, the fur wholesale center operated by Zhan Enbin has become well-known in the European industry. Many European fur producers and operators have established business relations with Zhan Enbin's Huamei Company. Zhan Enbin's fur business has also developed from several simple varieties such as lambskin, rabbit fur and marten to more than 20 varieties including mink, arctic fox, silver black fox, nutria, raccoon dog and sable covering the fur industry. The products are very popular with customers.

Zhan Enbin said that China is rich in wild animal resources and has a wide range of species, and there are more than 50 kinds of artificially bred fur making animals. The products have a great advantage in similar products in the European fur market and enjoy a high reputation. Now the warmth preservation value of fur is gradually weakening, and its function is moving towards decoration fashion, and entering the use of various clothing and household decorations. The demand for fur products in Europe is growing.

Zhan Enbin said that despite the global financial crisis and the deterioration of the market environment, the fur market has suffered a certain impact, but compared with conventional leather goods, the price trend of the fur market is still rising. From the current sales situation of the company, the prospect of the European fur market in 2009 is very optimistic. In particular, the company's flexible business mode and considerate service will change the situation that the local fur wholesalers in Europe dominate the world, so that more Chinese fur products will enter Europe and light up the trend.