Bosideng -- There Will Be A Good Growth This Year.

2010/6/26 9:54:00 36

　

Bosideng

(2.25, -0.03, -1.32%, economic and real time quotes) (03998) is the largest in the mainland.

Down Jackets

The retail distribution network of the company includes 5662 retail outlets in over 65 cities nationwide, specializing in the sale of its six largest and new brand down garments, including Bosideng, "snow flying", "KangBo", "ice cream", "double feather" and "upper feather".

At present, Bosideng is ready to implement the strategy of four seasons products to enhance its profitability. In 09, it began to enter the men's wear market and set up a joint venture to participate in the sales, publicity and development business of the international brand "Rocawear" in Greater China.

Recently, the group decided to launch the "BOSIDENG VOGUE" brand and expand the four seasons of the brand.

Bosideng defines "BOSIDENG VOGUE" as an urban fashion style with its target consumers as urban wage earners and some middle class.

Benefiting from the central support for domestic demand and the more cold weather in the mainland last year, the sales of bostin down garments were flourishing, and the group was active in the four seasons, believing that the group would enhance its sales line.

It is expected that the group will do well this year.

increase

。