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Enterprise Garment Management Optimization Division Of Labor And Refinement (2)

2010/6/19 10:19:00 50

Apparel Industry Management

According to the statistics of Enterprises above Designated Size by the National Bureau of statistics, China has been developing in recent years.

Garment industry

The share of export delivered value to total industrial output has been decreasing. Domestic brands, domestic brands and international brands will compete fiercely.

The expansion of the channel network, the improvement of the logistics system and the strategy of brand promotion will bring forth new measures.

Under the contradiction between the relatively stable market price and the increasing supply cost, the contradiction between the relative saturation of market supply and the relative shortage of effective supply makes value innovation a major pillar of brand vitality.


However, in this area, some brands already have a relatively stable market position, and at this market level, overseas brands and foreign-funded enterprises have more competitive advantages. Therefore, domestic brands must carry out a deep extension of the channels, and the two or three line cities and even rural towns will become the main battleground for the development of mass brand channels.

Business patterns for consumption in cities and towns will also emerge.


  

Clothing enterprise

From the "single fight" to "win-win cooperation", after accumulating successful and failed experiences, enterprises realized that cooperation on the basis of their own strength and cooperation through certain unstable ties can not maintain the sustained and healthy development of enterprises. Only with substantial "integration", will the industrial resources be firmly grasped in their own hands.

A major feature of the new round of industry reshuffle is also reflected in the fact that when a number of enterprises are eliminated, a group of enterprises are integrated by other enterprises and even other industries and enterprises.

In this period, the integration of downstream business enterprises by garment enterprises will become the highlight of the industry innovation.


Capital will play a more and more important role in the future development of enterprises and industries.

On the inflection point of this industry, the development of enterprises is "no progress or retreat". Enterprises must constantly innovate and upgrade if they want to survive and develop. Enterprises need capital to upgrade. Under the influence of tight credit policy of textile and clothing industry, enterprises only have a new way to do so, and the financing behavior of enterprises through various channels and hands will be more common than before.

At this stage, to prevent "overheating" tendency, we should seek healthy and sustainable development within the scope of the market demand and the ability of enterprises to undertake the obligations and risks.


  

Industrial resources

The competition will be more intense.

The domestic market has become the focus of Rio Tinto, the upgrading of the domestic market and the upgrading of the domestic market. The inland area has become a new bright spot in the industrial development. The industrial scale and market scale will be further expanded, and the industrial division between inland areas and coastal areas will be further clarified.

More advantageous enterprises will stand out.

The impact of the global economic environment on exports is further apparent. The cost and labor chain reaction brought about by the implementation of the new labor contract law, the further pressure of RMB appreciation and so on, the survival environment of SMEs is more severe.

At the same time, large enterprises can solve the crisis by means of upgrading product structure, restructuring industrial resources, pferring gradient, brand innovation, diversifying channels and expanding financing, so as to achieve all-round upgrading and development of enterprises.

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