Shishi Garment Industry Foothold In Innovation To Enhance "Soft Power"

According to the statistics of Fujian inspection and Quarantine Bureau, Shishi's export inspection clothing was $39 million 60 thousand in 1-5 this year, an increase of 78.4% over the same period last year.

The sharp increase in exports is mainly due to the continuous enhancement of "soft power" in the textile and garment industry, which is reflected in the following four aspects:

First, carry out technological innovation in a big way.

In 1-5, hundreds of new equipment such as rapier looms and computer looms were introduced in Shishi. More than 60% of the city's textile technology equipment reached or approached the international leading level.

After the introduction of new equipment by Huachang weaving company, a device can reach the output of 13 workers, effectively resolving the recruitment difficulties.

Two, we are working hard to speed up the development of new products.

Textile and garment enterprises generally attach great importance to the development of new products and form the trend and trend in the whole industry.

For example, the 9 new products launched by Wen Xing cloth group in May, the market response is good, and the price of new products can basically offset the cost of rising cotton prices.

The three is to raise large sums of money to build first-line brands.

The local men's clothing such as Aden castle, sTaRyA and the great empire has entered the national stores and shopping malls in large scale. The scale, sale price and decoration grade of the counters are all close to the first-line brands. The lucky bird men's clothing signed the popular movie star Lu Yi as the spokesperson for the image, put a lot of advertisements in CCTV and local satellite TV, and the emperor's men's wear advertise on the NBA stadium.

The four is the adjustment strategy, and the foreign trade is more flexible.

Many export enterprises are negotiating with European customers about the price increase of products, and require that they should use US dollars as far as export settlement and RMB settlement when importing. They will attach great importance to preferential treatment of origin, and 1-5 months will enjoy foreign tax relief of 1 million 720 thousand US dollars.