The Ninety-Eighth China Footwear Trade Fair

　　由商务部特别支持、中国百货商业协会主办、上海百承商务服务有限公司承办的“第98届中国鞋业商品博览会暨‘名品进名店’对接展会5月17日在上海召开。

During this period, the sixth two executive meeting of the Chinese general merchandise business association and the China retail chain shoe City Summit Forum and other activities were held in Shanghai. For a time, many domestic department store merchants gathered in Shanghai, leading the active participation of Quanzhou and Wenzhou footwear enterprises specializing in Monopoly chain mode.

They hope to take advantage of the department store access to win the rise of brand image, jump from the three or four tier market that has long been entrenched to the one or two level market, break the geographical limitations of sales, and then lay the groundwork for the internationalization of the brand.

According to the introduction, as a pure brand shoes and leather exhibition, a three day exhibition attracted more than 150 footwear and leather goods brands from Italy, Spain, Japan and other countries, as well as Quanzhou, Guangzhou, Wenzhou, Chengdu, Tongxiang and other regions, with more than 780 boutique exhibits.

Italy and Spain's high-end brands such as Wanli Wade, Luna, TOBE and so on also take this opportunity to unite with domestic department stores.

Wenzhou's Thai, spider king, AOKANG, red dragonfly, and seven wolves fashion sports, honourable, baseball players, gang Deng and other brands from Quanzhou also appeared during the exhibition.

Building a monopoly chain system with street shops has always been the strength of Quanzhou sports shoes brand, and also the foundation for the rise of Quanzhou sports shoes brand in the domestic market.

With the rising cost of street shops and the growing saturation of resources, some sneakers have begun to turn their attention to department stores.

For some newly rising sports brands, department stores have also become a new channel for them to catch up with their competitors.